Beyond the CEO Norm

We’ve come to the end of Season 3 of the podcast 😭 And to finish things off, Nadine is discussing all things attachment style.You might have heard about it in relationships, but your attachment style is showing up in your business too. Nadine shares exactly how to spot whether you’re anxious or avoidant, and how to move into a more secure way of operating in your business.Timestamps00:00 End of Season 3 and life update09:37 How attachment styles show up in your business11:17 Understanding the art of detachment20:09 What it really means when leads ghost you26:28 Anxious patterns in business29:16 Avoidant patterns and self-sabotage in business34:08 Five ways to build secure attachment46:33 Wrapping up Season 3Thank you so much to everyone who has tuned in over the last three seasons. Please let Nadine know any feedback you have, and we’ll see you very soon for Season 4!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with Nadine

This is for the person who knows they are meant for more but keeps holding themselves back from actually going for it.In today’s episode, Nadine speaks directly to the person who can feel they are sitting on the edge of their next level but hasn’t made the move yet. The one with big ideas, constant thoughts about doing more, and a deep knowing that the life they are living right now is not their full potential.She breaks down the reasons people stay where they are, even when things are good. She introduces the concept of fear setting so that when these practical and mindset blocks come up, you know exactly how to overcome them.Timestamps00:00 Why living an average life is not for you05:24 Making a change even when you’re scared06:09 Leaving a secure career and backing yourself09:19 Rebuilding everything even when it was working12:01 Why making changes when things are good feels harder13:27 How fear of judgement keeps you stuck18:33 The fear of failing in front of other people29:07 Why fear setting works better than goal setting32:34 Building a business that allows you to travel37:59 Boundaries and managing client intake41:42 Planning for doubts before they happenIf this episode resonated with you, make sure you are following the podcast so you don’t miss next week’s episode!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with Nadine

This is why clients hesitate to buy from you even when your results are undeniable.You can have the testimonials, the client wins, the proof that your work changes lives… and still feel like people are taking forever to say yes.This episode breaks down the real reason behind buyer hesitation and why it has nothing to do with your offer or your messaging alone.Nadine discusses what actually drives premium buyers to invest and why positioning is the missing piece in most businesses.She shares how buyers have become more discerning, what your “authority edge” really is, and why selling your method is far more powerful than selling a result. Through personal stories and client case studies, you’ll start to see exactly where your messaging is falling flat and how to fix it.Timestamps00:00 The real reason buyers hesitate even when your work is incredible03:21 What positioning really means in your business04:23 Why today’s buyers care more about integrity more than ever06:07 Why you need to sell your method, not just the result09:02 Nadine’s story on pricing and stepping into higher value17:56 A client case study on pricing and transformation21:35 Why your method matters more than your offer24:17 Turning off autopilot in your content and sales28:25 Why disqualifying people will actually grow your business33:03 The 1% Leadership Framework explained40:10 Getting paid premium for work that truly mattersIf this episode resonated with you, make sure to follow the podcast so you never miss an episode.Share this with someone who is struggling to sell their offer despite getting results, and if you haven’t already, leave a rating or review as it helps more people find the show.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with Nadine

Embodiment is one of the most overused words in the online space and one of the most misunderstood.In this episode, Nadine is joined by Shona Denovan, a life-first business coach, to break down what embodiment actually means in business and why so many people think they’re doing it… when they’re not even close.They talk about how your audience can sense when you’re not fully aligned with what you’re putting out into the world, how to stop diluting your message to avoid offending people, and how to really show people your values instead of just telling them.Timestamps00:00 Intro to Shona01:43 Why selling something you do not live will always feel off08:16 Building self-awareness and identifying where you are out of alignment10:16 Pushing yourself outside your comfort zone14:23 What failures can teach you24:56 The role of mentors in building focus and self-trust32:45 The difference between showing your work and just explaining it40:46 How your everyday life is part of your marketing47:10 Why you need to stop minimising your life and your success48:15 Sharing opinions online and handling backlash with confidence57:31 Where to connect with ShonaIf this episode resonated with you, take a screenshot and share it on Instagram and tag us with your biggest takeaway!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Shona:Instagram: @unapologeticallyshonaPodcast: She Is The MomentComedy account: @shonadevan

Running a business will test your emotions more than almost anything else. The truth is that even the most successful entrepreneurs experience slow seasons, self-doubt, and moments where everything feels personal.In this episode Nadine sits down with marketing and business strategist Lauren Najar to chat about what actually happens when emotions start running your business.They look at the difference between reacting emotionally vs responding strategically when things slow down.Throughout the conversation they break down practical ways to stay grounded when things feel uncertain: understanding your business numbers, identifying upper limits and learning how to separate your self-worth from sales results.The shop still needs to open every day. And when you learn how to balance emotional awareness with practical action, that is where long term momentum begins.Timestamps:00:00 Intro to marketing strategist Lauren Najar03:58 How comparison and overconsumption affect entrepreneurs05:50 Reconnecting with your purpose when motivation drops10:30 The trap of constantly chasing numbers and validation15:52 Using data and numbers as a stabilising tool in business19:08 Hard work versus intuition when building a business21:18 Choosing the right mentor and trusting your instincts26:19 Understanding upper limits in entrepreneurship32:49 Restructuring your schedule to support business growth35:17 How to navigate slower seasons in business41:40 Why you should stop taking sales outcomes personally48:26 Selling through trust, vision and connection54:56 Focusing only on what you can control in business56:05 Three daily non-negotiables that keep your business moving58:34 Where to connect with LaurenIf this episode resonated with you, make sure to follow the podcast on your favourite listening platform so you never miss a new episode.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Lauren:Instagram: @laurennajarLinkedIn: Lauren NajarLauren Najar WebsiteFree Sales and Visibility Resource

Authority isn’t about being the loudest voice online. To be an authority, you need to be clear in who you are and what makes you different from everyone else in your industry.In this episode of Beyond The CEO Norm, Nadine sits down with Paula Davies founder of House of Authority and a mentor who helps ambitious women step into leadership in their industry.They talk about what it actually means to become an authority in your space, the kind that makes people trust you, choose you, and want to work with you.Nadine and Paula go deep into why so many entrepreneurs struggle to own their authority, even when they are incredibly good at what they do.They discuss things like over-explaining your message, trying to sound more impressive than necessary, and how unclear positioning can dilute your impact.They also talk about the power of consistency, trusting your message even when results haven’t arrived yet, and why authority really comes from owning what makes you different rather than trying to blend in.Timestamps00:00 Introduction to Paula02:18 What does it look like to be an authority05:58 Paula’s journey from deputy head teacher to business mentor10:35 The Strategy of You and why authority starts with identity11:59 Quiet confidence versus loud visibility online14:33 Do you decide you are an authority or is it given to you19:31 Messaging that actually lands with your audience21:54 The difference between having expertise and being seen as an authority25:17 Shifting into premium positioning and higher-level clients29:15 Going first and taking action before you feel ready32:03 Showing up with conviction and consistency in your message40:54 Normalising the hard days in business42:47 How over-explaining can dilute your authority52:25 The identity, offers, and influence framework for building authority01:00:19 Where to connect with PaulaIf you enjoyed this conversation, make sure to follow the podcast so you never miss an episode.It also helps the show reach more people when you share this episode with a friend, leave a review, or rate the podcast on your listening platform.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Paula:Instagram: @itspauladaviesThe House Party 3 day experience

On the outside, you’re thriving. You are ambitious, capable, driven and doing well. But on the inside, something feels off. Is it burnout or is it simply the pressure that comes with growth?Nadine sits down with stress and burnout coach Kelly O’Malley, aka The Mind Yourself Coach, to talk about the real difference between burnout and high performance pressure.They discuss why not all exhaustion is burnout, why positive stress can actually help you perform at your best, and how to recognise when pressure quietly turns into something harmful.You will learn how to manage stress without sacrificing ambition, how to set boundaries in high pressure careers and businesses, and how to support your nervous system so you can grow sustainably.Timestamps00:00 Intro to Kelly02:37 Why burnout hits high performers differently05:01 Kelly’s burnout story10:03 Why nervous system tools are not enough without boundaries12:31 Stress symptoms versus physical health concerns16:10 Why ambitious women ignore red flags18:31 What burnout really looks like on autopilot20:41 The difference between pressure and burnout explained24:52 The three pillar stress plan for sustainable success30:47 Why boundaries reduce burnout33:42 Non negotiable self care for high performers37:48 The in on off scheduling method40:54 Managing time vs managing energy46:41 How to properly wind down after work51:48 The daily check in question56:07 Connect with KellyMake sure you subscribe to Beyond The CEO Norm so you never miss an episode.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Kelly:Instagram: https://www.instagram.com/the.mindyourself.coach/Free Daily Reset Kit: Daily Reset KitKelly’s Masterclass: How to Stop Letting Work Take Over Your LifeOther links: linktr.ee/themindyourselfcoach

You are not failing. You are not behind. You are in the void between who you were and who you are becoming. And most people quit here.Nadine talks about the uncomfortable in-between stage of business growth that nobody prepares you for.The void.It is the grey area where you are no longer available for your old level, but you have not yet stabilised into the next one.When something shifts inside of you and you know you cannot keep working with the same clients, selling the same offers, or showing up with the same messaging, everything can feel destabilising. Your revenue might dip. Your engagement might slow down. Your nervous system might question whether you made the wrong move. But this is not regression. This is expansion!Nadine breaks down what the void actually looks like in real time:➡️ Saying no to misaligned clients.➡️ Holding your pricing when it would be easier to discount.➡️ Watching momentum slow after a repositioning.➡️ Outgrowing your visual brand.➡️ Closing or reconfiguring offers that once worked but no longer fit the woman you are becoming.If you are currently pivoting, rebranding, raising your standards, restructuring your offer suite, or stepping into a higher level identity, this episode will remind you that the void is not a sign you made the wrong move.Timestamps:00:00 What the void actually is and why it feels so uncomfortable04:50 The Super Mario analogy for business expansion06:57 The first test saying no to misaligned clients10:42 Keeping one stable revenue stream while you refine your positioning13:42 Why momentum often dips after a pivot or rebrand19:28 How to create your own demand when validation is low21:40 When your visual brand no longer matches your growth28:03 Knowing when an offer no longer aligns38:35 How to hold your new standard when it feels hardIf this episode resonated with you, take a screenshot and share it to your Instagram stories and tag Nadine.Make sure you follow and rate the show so you never miss an episode.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with Nadine

SIGN UP TO NADINE’S FREE 2 DAY EVENT: PERMISSION TO GO BIGGERYou don’t need thousands of followers or years of experience to be taken seriously by big brands. You need to back yourself confidently and know what makes you unique.Nadine is joined today by Anna, UGC expert, business coach and founder of A Plus Socials, to dismantle the myth that you need external validation before stepping into authority.In this episode, Anna shares how to build a personal brand without social proof, negotiate higher rates with confidence, overcome self doubt and turn your so called flaws into assets.Anna shares how she built a profitable UGC business working with over 800 brands including L’Oréal, TikTok, Microsoft, Maybelline and Fiverr, and how she now helps women build sustainable creator businesses without burnout.Timestamps00:00 Introduction to Anna, UGC expert, former teacher and model02:48 How Anna got into UGC11:14 Finding her niche as a mum creator brands wanted14:41 Building momentum in business16:18 Why Anna started coaching and teaching UGC sustainably18:08 What UGC actually is and why you do not need followers22:18 How to build a sustainable creator brand from scratch26:12 Moving from taking anything to clear niche positioning28:07 Dream brands versus getting paid well32:37 Holding your rates with confidence and negotiating properly37:59 What successful creators do differently long term52:42 Positioning yourself as an expert without social proof57:31 Turning your perceived flaws into assetsAs always, if you enjoyed the conversation, make sure to subscribe, rate the show and share it on your socials.If this episode resonated with you and you are ready to elevate your positioning, raise your standards and build a reputation that does the heavy lifting for you, save your seat for the two day live experience, Permission To Go Bigger, on the 24th and 25th of February.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Anna:Instagram: @aplussocialsTikTok: @aplussocialsX: @a_plus_socialsYouTube: @aplussocialsWebsite: aplussocials.com

SIGN UP TO NADINE’S FREE 2 DAY EVENT: PERMISSION TO GO BIGGERYou say you want to be known for your work… but are you actually ready for what that level of reputation requires?Nadine is chatting today about what it really means to build a reputation that speaks for itself in business. The kind where your name becomes associated with a specific result, a feeling, a standard.But she’s not just talking about the good side of building this kind of reputation. She’s saying it how it is and speaking about how, when your authority grows, so does the pressure.Nadine discusses the emotional and psychological shift required to move from being liked to being respected and breaks down why higher level clients do not want more access to you. They want clarity, confidence and direction.Timestamps00:00 What it really means to build a reputation02:18 The pressure of leadership and becoming known for a result06:13 Sign up to Nadine’s free 2 day event07:13 The fear of public failure15:28 Raising your standards, holding boundaries and pricing with confidence20:48 The social cost of growth and outgrowing who you used to be29:49 Becoming the obvious choice for your clientIf this episode resonated with you and you are ready to elevate your positioning, raise your standards and build a reputation that does the heavy lifting for you, save your seat for the two day live experience, Permission To Go Bigger, on the 24th and 25th of February.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with Nadine

You don’t need to have the most experience to be seen as an authority. You only need to be 1 percent ahead of your ideal client!Most people get mixed up with who they’re actually supposed to be speaking to in their content and end up feeling like they’re not good enough, simply because they’ve been trying to impress their competitors and not their ideal client.Nadine breaks down what authority really means in business and why so many women underestimate the power they already have.She introduces the concept of the ‘1 percent authority’ and explains why being slightly ahead of your ideal client is EXACTLY what makes them choose you.Timestamps:00:00 Subscribe to the podcast01:13 What 1 percent authority actually means in business02:02 How to recognise where your authority already exists04:19 Breaking down the 1 percent authority concept04:39 Nadine’s example that changes how you see expertise06:31 How comparison and self doubt pull you out of leadership15:33 Understanding natural strengths versus learned skills25:23 Client example of showing authority in action32:21 Clear signs your focus is misdirected36:34 How to start owning your authority todayIf you took something from this episode and would like to support the podcast, please make sure to rate the show 5 ⭐️ and subscribe too!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with Nadine

Nadine sits down with past client Rachel to discuss her full journey from corporate marketing, freelancing on the side, and underpaid platform work to becoming a confident email marketing and launch specialist living full time in Bali.Rachel shares what it was really like to go from starting a business as a side hustle to working for herself full time, the frustration of working with low-paying clients and feeling like her client results just weren’t good enough.They explore the mindset shifts, identity changes, and strategies that helped Rachel niche properly, get clear on her messaging, and start attracting aligned, high-quality clients who valued her work.Timestamps00:00 Intro to Rachel01:53 Freelancing on the side while travelling and exploring freedom03:32 Making the leap from side hustle to full-time business04:12 The challenges, doubts, and early wake-up calls in business05:48 Realising the importance of niching and clarity07:15 Deciding to invest in coaching and getting support08:49 Learning how to navigate sales conversations and attract the right clients29:06 What changed when Rachel started working with aligned and exciting clients29:28 Building confidence through clear messaging and owning results34:35 Living and working remotely in Bali36:25 Finding balance between work, life, and enjoyment42:23 Connect with RachelIf you enjoyed today’s episode, make sure to subscribe so you never miss a conversation like this!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Rachel:Instagram: @rachelcaborn.coLinkedIn: Rachel CabornDownload Rachel’s Launch Prep Email Templates

You won’t have everything figured out from the start when building an online business, and in today’s episode Nadine is joined by Niamh Delaney, from Niamh Team Virtual, to discuss how to create an online freedom based business.Niamh Delaney is a virtual assistant coach who helps ambitious women leave the nine to five and build online businesses that offer freedom, flexibility, and sustainable income.Nadine and Niamh explore what it really takes to build an online business, from choosing services and deciding whether or not to niche, to understanding what being fully booked actually looks like behind the scenes.They also go into personal branding, showing up online, maintaining long term client relationships, and recognising the difference between growth phases and maintenance phases in business.Timestamps00:00 Introducing Niamh Delaney01:34 Niamh’s journey into entrepreneurship04:31 Starting a VA business during the pandemic11:07 Choosing services and deciding whether to niche17:02 Showing up online and blending business and life29:07 The reality of starting an online business29:41 Balancing passion with financial stability30:18 Why freedom matters more than rigid structure or money33:10 Starting a business at any age36:48 What being fully booked really looks like38:49 Maintaining strong client relationships41:32 Common mistakes in online business47:38 Growth phases vs maintenance phases55:26 Personal growth through entrepreneurship57:25 How to connect with NiamhIf you enjoyed this episode, make sure to subscribe so you never miss an episode.Share it with someone thinking about starting an online business, and leave a rating or review to help the podcast reach more listeners.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Niamh:Instagram: @niamhteamvirtualVisit Niamh Team VirtualThe VA Academy

What happens when your business is working but no longer feels aligned? Nicole Daly, founder of Saol Digital, joins Nadine on today’s podcast to talk about how trusting that feeling that there’s something more for your business is what will lead to success.In this episode, Nicole shares her journey of evolving from offering general support services to building an agency centred around social media and podcasting.Nicole and Nadine discuss what it looks like to outgrow the business you first began with, and how rebranding, refining your messaging, and working with the right clients can unlock an entirely new level of growth for your business.Nicole opens up about self-doubt when rebranding, why she invested in support, how she structures work while travelling, and the importance of accountability when you are stepping into that next level of business.Timestamps:00:00 Intro to Nicole01:50 How Nicole’s business has evolved06:42 Why alignment is so important even when business is going well10:12 The signs that something needed to change15:35 The new clients that Nicole started to attract in her business23:42 Raising prices and how new clients felt about investing27:40 Why Nicole invested in FEM and 1:1 coaching32:34 The biggest shifts in Nicole’s messaging39:15 Why accountability speeds everything up44:20 Balancing work while travelling46:15 Creating focused work blocks52:20 Why taking risks are important for growth56:30 Where to connect with NicoleIf this episode resonated with you, please rate the show 5 stars and send Nadine a message with what you took away from the episode.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with NicoleInstagram: @saol.digitalTikTok: @saol.digitalSCALE Launch Your Podcast in 5 Simple Steps

Fear of failure is obvious, but fear of success is far more subtle and more dangerous.In this episode, Nadine is joined by MJ, founder of Conjur, to discuss how upper limits quietly keep women stuck, even when everything starts going right.Nadine and MJ explore how identity shapes pricing, boundaries, confidence, and capacity, and why so many women unconsciously pull back just as things begin to work.From shutting down after signing multiple clients, to undercharging despite high value, to constantly seeking more information instead of taking action, this episode breaks down how upper limits actually show up in your business and life.Timestamps00:00 Introducing MJ01:39 MJ’s journey from photography into business and identity work13:45 How self-sabotage and upper limits show up16:10 Letting go of old identities to allow business growth24:35 Pricing struggles and feeling uncomfortable charging your worth27:46 The difference between lower limits and upper limits35:35 Why success can feel scarier than failure41:31 Why growth requires sitting in discomfort instead of pulling back47:07 Self-trust, investing in yourself, and following through51:26 How to recognise your own upper limits in business01:00:18 Where to connect with MJIf this episode resonated with you, share it with someone who needs to hear it and subscribe to the podcast so you never miss an episode.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with MJInstagram: @conjur.brandmagicThreads: @conjur.brandmagicTikTok: @conjur.brandmagicVisit the Conjur website

Instead of offering another surface level year in review for her last episode of 2025, Nadine breaks down the taboo conversation around quitting.This solo episode is one of the most honest reflections of the year. Nadine speaks directly into the tension every entrepreneur has felt at some point. The space between wanting to give up and wanting to push through.There are key questions that you need to ask yourself if you feel like throwing in the towel so that you can be clear on whether it is the right decision for you or whether you just need to make some changes in your current business so that it feels aligned again.She also opens up about her own season of maintenance mode, losing passion, and making strategic changes that helped her fall back in love with her business.Get your pen and paper out because Nadine is going to get you to really dig deep and get so clear on where you want your business to go in the new year before you even get your vision board or goal setting finished.Timestamps00:00 A different way to reflect on 202501:29 Why quitting is taboo in the online space02:46 How persistence gets glorified and why that can hurt you04:46 Nadine’s personal experience of entering maintenance mode11:14 The honest questions to ask before you decide your next move22:32 When choosing to persist becomes a powerful decision26:47 The mindset behind strategic persistence and self expansionSend Nadine a message if what she said has resonated with you and if it has inspired you to take action in some way.And if you can take two minutes to subscribe, share the episode, or rate the show five stars, it truly helps the podcast reach more business owners who need these conversations.We will be back on January 1st with new episodes of Beyond the CEO Norm. See you then.Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with Nadine

Nadine is joined by Karen McCarthy, founder of The Simplified Social Media. With over 20 years of experience across marketing, copywriting and business management, Karen is sharing all her practical advice on entrepreneurship, longevity in business, authentic marketing, and designing offers that feel good for who you really are.Together in this episode, Karen and Nadine discuss the importance of having a financial AND mental runway in your business so that you can feel secure knowing that if you need to take time off, you can.They’ll be chatting about how to future proof your business and protect your energy while still growing in a sustainable way.Karen and Nadine also discuss organic marketing vs ads, when to move from 1:1 to group offers to passive offers, and why you don’t have to force yourself to market your business in one way to be successful.Timestamps00:00 Intro to Karen03:41 How Karen first stepped into entrepreneurship06:45 Shifting into marketing and freelance work11:10 Building financial stability and planning ahead23:28 Aligning your business with your personal goals35:46 Choosing what works for you between organic marketing and ads39:41 Adjusting your business strategy for long term sustainability43:13 Knowing when to transition from one-to-one to group coaching50:33 Creating passive income and shifting your offer suite54:51 Finding the balance between high touch and low touch support01:02:02 The role of self awareness in how you build your business01:04:59 What’s next for KarenThank you so much for tuning in to this episode! If you found it helpful, it would be amazing if you could follow and rate the show 5 stars ⭐️Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Karen:Instagram: @thesimplifiedsocialmediaTikTok: @thesimplifiedsocialmediaEmail: [email protected]

Nadine sits down with her long-term client, Olga, a systems strategist and operations consultant, to discuss what it really takes to grow a service-based business without burning out, second-guessing yourself, or staying stuck in the same patterns for years.Olga started off like a lot of online service providers. She was offering VA services at an hourly rate, fully booked with clients, but was still unable to see how she would be able to take her business full-time, go travelling, and actually scale so she could live the life she wanted.Just because you’re fully booked doesn’t mean that things don’t need to change.Olga takes us through the fears, turning points, and uncomfortable decisions that she needed to make to build more confidence, strengthen her boundaries, and create an aligned client roster that actually supports her life.She talks about the mindset shifts that helped her raise her prices, how she stepped into her authority, and when she realised she’d rather have no clients than bad clients.This episode is filled with insights for anyone who wants to grow their business in a way that will be sustainable in the long run.Timestamps00:00 Intro to Olga01:34 Olga’s early struggles in her business and her first breakthrough03:34 What happened when she had a discovery call with Nadine06:59 What it really takes to build a sustainable business and move through challenges09:00 The mindset shifts that helped her grow and strengthen her confidence14:32 Moving away from hourly rates24:42 Showing up online through content38:20 Breaking down common business terms in a way that makes sense41:36 The reality of hard work, sacrifice, and what it looks like behind the scenes53:50 Looking back on her growth and what she’s building nextIf you enjoyed the episode, please follow the show, share it with another business owner who needs it, and leave a rating to help us reach more listeners!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with OlgaInstagram: @nextday.executiveLinkedIn: Olga ZippaJoin the NextDay Edge Community

Most coaches will tell you about all of the mistakes they made years ago, how they’ve overcome them and how you can do the same.But no coach is talking about the mistakes they’re still making even 5+ years in.Nadine wants this podcast to be a really open and honest space, and she wanted to share today what no one else is sharing- the mistakes that she made this year in her business even when it was her most successful year, and what she’s going to change going into 2026.Nadine shares how her ambition often pushed her into unrealistic timelines, how ignoring her predictable seasonal patterns led to unnecessary pressure, and how her need for both freedom and security created an internal battle that she could no longer ignore.She reflects on taking on passionate but misaligned clients, the importance of behaviour over potential, and why she is raising her standards to protect her energy.She also discusses letting go of offers that no longer excite her and reconnecting with what truly matters in her business.Timestamps:00:00 Doing an identity audit04:30 Recognising misalignment and why it doesn’t always mean burning everything down10:59 How ambition pushed Nadine into unrealistic timeframes20:00 Navigating the tension between freedom and security24:24 Finally accepting seasonal patterns instead of fighting them25:23 How to spot when a client is misaligned33:50 The hard truth about letting go of offers that no longer excite you34:51 Reconnecting with your business instead of detaching from it39:25 What balancing hustle and maintenance actually looks like41:18 What Nadine’s mistakes taught her about growth42:46 Nadine’s intention for 2026If Nadine’s reflections resonated with you, she would love to hear your thoughts. Make sure you follow the show so you never miss an episode, and if you enjoyed listening, please rate or review the podcast to help it reach more people!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with Nadine

If you want to triple your prices and actually turn your business into more than just a hobby, then this is the episode for you. Nadine is joined by past client Kelly who is a breakup and self worth coach to share the story behind how she completely transformed her coaching business.They explore how Kelly went from 4,000 followers and posting consistently without getting any inquiries, to making small tweaks in her content that resulted in clients ready to pay in full for her services.A lot of people will relate to Kelly’s story as she felt for the first year of her business it was actually just a time consuming hobby as it was not getting her paid clients.After working with Nadine in Foundations to Fully Booked, Kelly learned how to speak directly to her ideal client in a way that made them feel fully seen and understood and now she has a proven system that means she knows exactly what to do now to sign clients with ease.If you have just started your business or have been struggling to sign clients even a year or two into your business, you are going to learn exactly what you need to do to make huge shifts to get those clients.Timestamps00:00 Intro to Kelly02:56 Kelly’s journey with starting coaching and working with Nadine10:03 Why she joined Foundations of Fully Booked12:08 The business shifts that transformed her client results14:34 The content strategy to attract the right people24:33 Adjusting pricing and updating her coaching programme27:44 Building consistency in content28:52 Understanding control and predictability in your content32:30 The role of stubbornness and resilience in business34:47 Managing success, capacity, and overwhelm42:09 How small strategic tweaks led to big results54:32 What is next for KellyIf you enjoyed this conversation, make sure to follow the show, share this episode with someone who would love it, and leave a rating or review. It helps the podcast reach more listeners who need these conversations.There are FOUR spaces left to join FBB before the end of the year. If you are ready to get the same results as Kelly then you can apply here.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with NadineConnect with Kelly:Instagram: @kellyskoachingTikTok: @kellyskoachingEmpower Her Retreats: @empowerher_retreatsPodcast: The Breakup Debrief Podcast

In this solo episode, Nadine breaks down the truth about niching beyond the surface-level “ideal client” talk you’ve heard a hundred times before.She reveals the two sides of your niche: your industry niche (who you serve) and your authority niche (why people choose you), explaining why both are essential for building long-term authority and to consistently attract clients.Nadine explores how humility conditioning, that deep-rooted belief that it’s arrogant to own your strengths, keeps so many women stuck and second-guessing their expertise.She shares how to confidently articulate what you do, what you’re known for, and the exact results you can help people achieve, even if you’re just 1% ahead.You’ll learn how to define your ideal client with total clarity, identify your built-in skills and experience, and develop your own signature frameworks that make your brand unmistakably yours.Timestamps:00:00 The Importance of Niching in Business02:17 Types of Niches: Industry and Authority03:07 Understanding Your Unique Value07:54 Overcoming Humility Conditioning13:07 Defining Your Ideal Client18:47 Identifying Your Skills and Experience22:24 Understanding Client Mindset23:17 Defining Your Niche25:01 Identifying Ideal Clients27:33 The 1% Authority Method30:16 Building Signature Frameworks35:32 Evolving Your AuthorityIf this episode helped you see your niche differently, take a second to rate the show five stars and message Nadine with your biggest takeaway.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with Nadine

They told you running your own business would be easy. That you could make 10K in passive income in your first year.Well, Nadine is sitting down with Brooke Summers, one of the world’s top 10 mindset coaches and business mentors, to discuss what it really takes to create a business that lasts beyond year one.Brooke discusses how you have to fall in love with the process instead of chasing results and how you can learn from failed launches.They go deep into the mindset shifts and practical lessons that separate long-term entrepreneurs from those who burn out early.Nadine and Brooke dismantle the myth of business being “easy” in your first year.If you’ve ever thought, “This should be happening faster,” this episode will reset your expectations and remind you exactly why you started.Timestamps00:00 Intro to Brooke Summers02:49 Building a business that lasts04:52 Learning to love the process instead of chasing results09:21 Early challenges that shaped Brooke’s success13:38 Balancing mindset and strategy in entrepreneurship20:44 The wrong reasons to start a business27:08 Why your first year won’t look “easy”28:14 Navigating hustle, overwhelm, and staying consistent30:26 Learning from failure and finding your ideal audience35:04 Spotting victim-mentality clients and how to avoid them40:04 High ticket versus low ticket strategies44:40 Building a reputation before scaling passive income50:54 Traits of entrepreneurs who make it beyond the first year54:37 Where to connect with Brooke SummersIf you loved this conversation, take a moment to subscribe, rate the show, and share this episode with a friend who’s building their business from the ground up.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with NadineConnect with BrookeInstagram: @brookesummeradamsFacebook Community: facebook.com/groups/letransformationhub/Website: www.brookesummeradams.com

Do you ever feel like no matter how much you achieve in your business, it’s never enough?Let’s talk about why chasing the next milestone might be keeping you stuck.Nadine is speaking from her own experience about how constantly focusing on what didn’t go well or moving straight on to the next milestone can quickly take over and rob you of celebrating any progress.Instead of framing moments like a lack of sign-ups from a launch as a moment of failure, Nadine reframes them as proof of progress and knowing what the right next step will be for your business. She talks about the importance of recognising small wins and embracing quieter seasons in business.Timestamps:00:00 Navigating business setbacks01:30 Overcoming the lack mentality03:18 Recognising and celebrating small wins06:21 The importance of long-term efforts11:33 Client not seeing results with a masterclass to having an 8k month13:39 Nadine’s constant chase to hit a certain weight17:22 The importance of consistent promotion21:51 Navigating quiet seasons in business29:16 Share your thoughts on the episode!If this episode resonated with you, please share it with a friend or tag Nadine on Instagram stories.Don’t forget to subscribe to Beyond The CEO Norm and leave a rating or review. And if you had a breakthrough while listening, send Nadine a message with your feedback. She would love to hear from you!Connect with Nadine:Instagram: @nadineselinacoachingApply to work with Nadine

Travelling with your business isn’t as glamorous as it looks online. Nadine is giving you an HONEST behind-the-scenes look at what it’s actually like to run a business while living out of a suitcase.She chats about how she realised the hard way that travelling full-time isn’t the same as backpacking. Struggles with time zones, freedom and balancing client work and your own wellbeing are all issues that Nadine has faced.You’ll hear about the lessons she’s learned, the methods she’s created to make travel sustainable, and the business structures that now allow her to serve clients without burning out.If you’ve been thinking about taking your business abroad or you’re travelling right now and struggling with the challenges of working online while abroad, this episode will give you the practical steps you need to help you create a lifestyle that works for you.Timestamps00:00 The reality behind the “dream” of full-time travel01:30 Nadine’s first experience with travelling while working03:03 Time zone clashes and adapting to client schedules06:02 Reassessing business models and lifestyle choices08:28 Nadine deciding to burn her business to the ground10:54 Figuring out which time zone works for you16:35 The “In, On, Off” method22:13 Creating a reliable workspace and WiFi setup23:48 Structuring your business to support travel26:56 Practical tips for managing business while abroadIf this episode resonated with you, make sure to subscribe to the podcast so you never miss a new episode and please leave a rating and review!Connect with Nadine:Instagram: @nadineselinacoachingApply to work with Nadine

When you’re building a business online, showing up on social media can feel confusing.Should you share everything about your life like an influencer, or keep things strictly professional as the CEO of your company?Nadine is breaking down the fine line between influencer energy and personal branding, and how to get the right balance so your content builds trust, credibility, and connection with your ideal clients.Nadine uses the ‘shop on fire theory’ to explain that oversharing in the moment is not the best business move as it’s not serving your ideal client and how you need to be sharing these experiences once you’ve come out the other side and can help your client do the same.She’ll also give you three key questions you need to ask yourself to see if you’re posting like an influencer or like a CEO of your company and how to change it if you’ve been giving influencer energy.Timestamps00:00 Influencer energy vs personal branding00:58 Nadine’s first Instagram story and why it was so hard02:23 The Mariah Carey effect and showing up on camera04:34 How influencer content is different from CEO content08:20 The biggest mistake business owners make on Instagram09:07 The Shop on Fire Theory13:09 Sharing highs and lows without losing credibility14:34 The fine line between influencer and CEO energy17:33 Ways to know if you’re leaning too much into influencer energy22:06 Selling without selling through personal branding24:11 Building a brand intentionallyIf this episode helped you rethink how you’re showing up online, Nadine would love to hear your takeaways! Share your thoughts on Instagram and tag @nadineselinacoaching⁠.And if you’re enjoying Beyond the CEO Norm, hit follow and leave a 5-star review so more people can find these conversations.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with Nadine

Are you secretly giving off 'pick me' energy in your business? This could be costing you clients, confidence and control of your own business.Nadine is discussing something that everyone has felt (or maybe even still feels) in their business and it’s the mindset that leaves business owners constantly seeking validation from clients instead of standing in their own authority.This energy can show up in subtle ways and Nadine goes through some of them in today’s episode like from over-delivering out of fear, not charging enough or taking on clients you know are going to be a nightmare to work with.It’s time to flip the dynamic and start choosing your clients instead of waiting to be chosen.Nadine will give you practical steps as always to start doing this so make sure to listen until the end so you can start to implement her advice today.Timestamps:00:00 What 'pick me' energy looks like in business01:51 Why seeking client validation keeps you stuck03:11 Choosing clients who align with you04:58 The importance of validating yourself first09:07 Practical ways to start validating yourself daily15:58 Reflecting honestly on how you run your businessIf this episode resonated with you, please subscribe to the podcast, share it with a friend, and leave a rating or review! Nadine would also love to hear your feedback, so message her and let her know what part of this episode spoke to you most.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with Nadine

Scaling your business doesn’t just mean more money and more clients, like social media likes to make it out to be. It comes with a lot of hidden challenges that are so normal, but yet nobody talks about it.Nadine is going to be opening up about the reality of scaling your business today.While most business owners focus on landing their first clients or hitting their first income milestone, few talk about what happens when you actually achieve all the success you set out for.Nadine shares the behind-the-scenes truth about managing a fully booked calendar, adapting your systems as you grow, and why success can feel heavier than failure.She chats about what happens when clients are flowing in, money milestones are being reached, but you can feel your time, energy and systems reaching their breaking points. This is the point where self-sabotage usually comes in as the fear of success starts to creep in and you need to learn how to maintain momentum and use a new set of skills to do this.If anyone has faced burnout from scaling their business, or if you’re someone who is in the early stages of business and you want to start building sustainable strategies for long-term success, this episode is for you.Timestamps00:00 The hidden challenges of scaling02:34 Managing success and avoiding burnout04:42 Adapting systems for growth05:54 The normal feelings and struggles that come with growth08:20 Maintaining momentum without burnout11:19 Post-launch plans13:31 Balancing CEO role and client work16:29 Overcoming fear of success20:39 The skills you need for scaling26:51 Share the podcast on your storiesIf this episode resonated with you, please screenshot it and share it on Instagram, tag @nadineselinacoaching so she can see where you’re tuning in from.Don’t forget to subscribe, rate, and leave a review to help more business owners hear these conversations.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with Nadine

A no shouldn’t break you in your business and a yes shouldn’t be the only thing that keeps you motivated.Nadine is speaking about one of the hardest skills to master in business and life which is practising neutrality. This is so important so that you stay grounded and don’t end up spiralling when a client says no or getting too caught up when a client says yes.She shares how attaching your value to external outcomes can leave you chasing unsustainable highs or crashing after rejections and how you can find the balance between these.Nadine shows why your worth hasn’t shifted no matter the outcome, and how to keep showing up consistently regardless of results.You’ll learn about self-fulfilling prophecies, rejection therapy, and also five practical ways to start practising neutrality right now.Timestamps:00:00 Understanding and practising neutrality in business00:59 The impact of a yes or no on self-worth02:03 Building resilience and self-awareness03:58 The fine line between celebrating and spiralling05:42 How self-fulfilling prophecies impact your business07:37 Maintaining consistency and following the plan13:11 Exposure and rejection therapy15:59 Learning from failures17:07 How Nadine practised rejection therapy20:07 Practical ways to practise neutrality27:12 Subscribe to the podcastIf this episode resonated with you, DM Nadine on Instagram, she would love to hear what situation you’re going to put yourself in this week to practise your own rejection therapy.Don’t forget to subscribe, rate, and review Beyond The CEO Norm!Connect with Nadine:Instagram: @nadineselinacoachingApply to work with Nadine

It’s time to stop being a yes man…In this episode of Beyond the CEO Norm, Nadine is giving you a permission slip to stop people pleasing and start enforcing your boundaries so you can grow your business in a way that actually feels aligned.Drawing from her experience building a six-figure business and working with over 100 clients, Nadine discusses why boundaries aren’t fixed, how they evolve with your skills and capacity, and how to spot when one is being crossed, both practically and energetically.Nadine also gives you a practical tool you can use so that you know what to do when a boundary is being crossed, so that you can take back control of your business.Timestamps:00:00 The importance of boundaries in business02:54 Recognising when boundaries are being crossed05:12 Evolving boundaries with experience09:45 Practical boundaries and processes18:28 Setting practical standards in business19:04 Recognising emotional boundaries21:54 The power of holding the line23:01 Balancing personal and business relationships27:13 Modelling boundary behaviour33:39 Practical tools for upholding boundaries37:48 Share the podcast!Thank you so much for all the support on the podcast so far! If you’ve been enjoying it then please make sure to rate the show 5 stars and to subscribe, as it really helps it to grow.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with Nadine

Just because something is working doesn’t mean it’s right for you, and as a business owner you need to be okay with pivoting when things are out of alignment.In this episode, Nadine is joined by Rosie to discuss the emotional process of pivoting your business, even when you’ve built something extremely successful.Rosie opens up about her brave decision to walk away from coaching and shut down her thriving membership, which she’s still receiving enquiries for, because she knows it’s no longer in alignment with her.They discuss what happens when your brand, offers, or business model no longer align with the life you want to live, and how to know when it’s time to make a change.In this episode, you’ll learn about the sunk-cost fallacy, fear of failure, and how external validation can hold us back from necessary change.For anyone who has been thinking about making a change in their business but is feeling some resistance or fear around it, hopefully this episode will give you the courage you need to take the leap and take back control of your business.Timestamps00:00 Welcome and why pivoting is part of building a freedom-based business03:20 Rosie shares how she knew it was time to change direction04:45 The fear of being judged for making a pivot and potentially failing09:40 The idea of fake it till you make it11:10 Where your own judgements come from12:06 How past conditioning shapes our version of success15:30 Going back to what’s familiar17:59 How Rosie knew it was her business that was causing her to feel out of alignment20:16 Craving stability after years of travel23:13 Lacking community24:19 Having the choice to make a change even when you’re successful28:31 Nadine’s ‘Catapult Method’ for pulling back before scaling30:29 Dip in motivation and income33:01 Competition is not a bad thing34:14 Recognising when it’s time to make a change and letting go of ego36:02 Sharing your new version of success online42:07 The freedom of choice and following other people’s journey52:15 Becoming less reactive56:02 Final advice for anyone thinking about pivoting in their businessLinkedIn post mentioned by Rosie If you enjoyed this episode, share it with another business owner who might need to hear it, and make sure to subscribe so you don’t miss next week’s episode.Connect with Nadine:Instagram: @nadineselinacoachingApply to work with NadineConnect with RosieInstagram: @rosiecoaching

If you’ve ever felt guilty about wanting to make good money doing what you love, then this is the episode for you.Talking about money, especially in the online space, is very taboo and Nadine opens up in this episode all about your money beliefs, how they shaped her pricing and self-worth in business, and how you can do what you love and get paid well to do it.She discusses why she used to undercharge, how to raise your pricing with confidence, and the stigma around money marketing.If you are a business owner and ‘not in it for the money’, then your business is a hobby. You can feel passionate about what you do while still earning enough to support your life, and this episode will help you gain clarity on that.Timestamps:00:00 Rewriting your money story03:23 Where Nadine’s money story came from10:35 How these stories impacted her business18:59 Undercharging so that you can raise your prices20:52 How investing in yourself and your business changes over time22:31 The changes in your money beliefs25:12 Nadine’s opinion on money marketing28:17 Doing something you love vs doing it for the money29:59 Challenging societal views on money37:07 Reflect on your own relationship with moneyIf you enjoyed this episode please make sure to rate the show and share it on your Instagram story so we can continue to bring out episodes each week and grow the community!Join Nadine’s FREE 60-minute masterclass where you’ll learn HOW To structure, market, and launch your next level expansion offer - without burning out or killing the sales of your current offer: SIGN UP HEREConnect with Nadine:InstagramApply to work with Nadine

This week, Nadine shares the three key questions that every business owner has to answer with absolute clarity if they want to show up with confidence, book more clients, and grow a sustainable business…Why now? Why this? Why you?These are the exact questions your ideal clients are asking themselves every time they land on your page, watch your stories, or consider clicking book now on a discovery call.Nadine breaks down each one, gives examples of how to answer them, and shares practical tools to help you become the obvious choice for your ideal client.Timestamps00:00 The 3 questions that will change how you show up in your business02:46 WHY NOW: creating urgency with your offers without needing a discount05:49 Understanding the empowered buyer vs the problem-aware buyer08:32 How to write content that helps your clients decide to move09:08 WHY THIS: how to stand out when others offer similar services10:37 Defining your unique framework and why your method is different12:28 Nadine's 'Fully Booked Framework'14:30 Map out your framework16:20 WHY YOU: how your traits and story build trust17:18 The 1% rule18:56 How Nadine’s directness attracts the right people21:31 Your personal brand story and using the trackers22:10 The importance of integrating your strengths into your content23:40 How to use this episode as a practical toolThank you so much for listening and for the continued support on the podcast.As always, please rate the show, subscribe, and share it with a friend as it really helps to grow the podcast!Join Freedom Expansion Mastermind at early bird pricing! Connect with Nadine:InstagramApply to work with Nadine

Getting success at the beginning of your business is one thing, but can you actually maintain it?It’s so important that you have the mindset and strategies in place to know it wasn’t just a fluke and that you can continue to succeed and take it to the next level too.Nadine discusses the identity shifts that happen when you finally start seeing the results you’ve been working so hard for. Whether it’s landing your first client, signing your first 5K month, or speaking on camera for the first time, it’s about making sure this becomes your new normal.She shares mindset and strategy tips to help you deal with the imposter syndrome that can creep in once success starts arriving.You'll learn how to evolve your identity with every new level you unlock in business, the importance of constantly redefining success, and two weekly tools you can use to continue being successful.Timestamps00:00 What really happens after your first “win”01:44 Redefining success beyond money or clients03:19 Exposure therapy and making the scary things feel normal04:28 Redefining success at every level08:02 Strategy and mindset need to go together16:46 What makes YOU the right choice18:03 The importance of clarity in your content, offers and the problems you solve23:22 Maintaining long-term success and knowing it’s not a fluke28:20 Weekly leadership habit 1: The authority tracker31:10 Weekly leadership habit 2: The client win tracker35:45 How to support the podcastIf you enjoyed this episode, make sure to subscribe, leave a review, or tag @nadineselenacoaching on Instagram. Nadine would love to hear your thoughts.⁠Join Freedom Expansion Mastermind at early bird pricing!Connect with NadineInstagramApply to work with Nadine

Welcome to the very first episode of Beyond The CEO Norm!!Nadine is going head first into the exact purpose of this podcast and that’s talking about the realities of running a business in your 30s and not following the normal path that most people take.This is an open conversation where she’s going to be discussing taboo topics that aren’t spoken about online as business owners- what freedom ACTUALLY means to you, the loneliness that can come with travelling, what it’s like to date as a business owner, the pressure to have kids and settle down, and the shame you might feel having to move home.Nadine always says it like it is and in her first episode, she’s opening up about what it really means to build a business that supports the life you actually want.Whether you’re in the middle of a pivot, craving a change in your business, or feeling tired of doing what you’re “supposed” to do, this conversation will affirm that you’re on the right path or challenge you to think about where you want to go.Timestamps:00:00 Welcome to the first episode of Beyond the CEO Norm!00:32 Challenging societal norms in your thirties03:23 How Nadine’s definition of freedom has evolved07:27 Nadine’s transition into starting her business16:24 Choosing not to have kids and the reactions it brings18:54 Moving home in your 30s and the shame no one talks about20:18 Letting go of a career that once defined you23:40 Choosing growth over a stable pay cheque26:58 Dating as a business owner28:40 Why we have to keep redefining freedom30:52 People fitting you into a box33:23 What success really means to Nadine now35:02 Show some love to the podcast!Thank you SO much for listening to the first episode of Beyond the CEO Norm! If you enjoyed the episode, please do us a big favour and subscribe on your favourite listening platform and leave a review.And if you have any insights that came from this episode then drop Nadine a message on Instagram as she would love to hear from you.Connect with Nadine:InstagramApply to work with Nadine

Welcome to Beyond The CEO Norm, the podcast for business owners who decided not to take the traditional path in life.You’ve said no to the house, the 9 to 5, and the play-it-safe version of success because you know you’re made for more.Host Nadine introduces what you can expect from the show: real talk about the messy middle of entrepreneurship, the highs, the lows, and what it’s actually like to run a freedom-led six-figure business in your 30s.Each week, you’ll hear honest behind-the-scenes insights, practical advice to move your business forward, mindset shifts to change how you’re showing up, and unfiltered conversations with other business owners who don't hold back either.If you're ready for someone to say it like it is, hit subscribe so you never miss an episode!Connect with Nadine:InstagramApply to work with Nadine