🇬🇧 Embrace AI in sales or fall behind - #50 Eric Künzel, Senior Account Executive @ Younium

Summary In this episode, Klara and Eric discuss how to leverage AI in the sales process, particularly in the prospecting and discovery phases. They emphasize the importance of understanding what AI is good at and the challenges that may arise when working with AI. They also highlight the need to start small and try out different AI tools and techniques to find what works best for your company. They discuss the benefits of using AI for data collection, personalization, and analyzing sales calls. They also touch on the future of AI in sales and the potential for personalized engagement at scale. Takeaways Understand what AI is good at and the challenges it may present in the sales process. Start small and try out different AI tools and techniques to find what works best for your company. Use AI for data collection, personalization, and analyzing sales calls to save time and improve efficiency. Focus on finding the right ICP companies and leveraging signals to personalize engagement at scale. Embrace AI as a tool to improve sales processes and spend more time on high-value tasks. Chapters 00:00Introduction and Background 03:25Understanding AI and Getting Started 09:29Leveraging AI in the Prospecting Phase 15:39Preparing for Discovery Calls with AI 28:26Collaborating with Your Team to Improve the Sales Process