EPISODE · Jan 1, 2026 · 7 MIN
Embrace Seasonality in Outdoor Industry Work (and Life) | 12 Weeks of Wintering Week 3
from Creatives In The Wild · host Justine Mulliez
Welcome to Week 3 of 12 Weeks of Wintering! We're diving into the power of Seasonality: both the natural rhythms of the outdoor industry and the cyclical nature of growth itself. Hear about my past work as an events producer in the skiing and snowboarding industry, when seasonality dictated everything about my business. You'll learn: Why seasonality is a pattern, especially in the outdoor industry How to anticipate highs and lows to plan strategically (or give yourself permission to rest) The difference between linear growth and cyclical growth 12 Weeks of Wintering is a practice I'm sharing while I'm on parental leave. Each week offers a Wintering theme, with a minisode like this, an email companion, and reflection prompt so you can add some Being back into all your Doing. Join the free Wintering Club to add community and accountability to your being practice! You'll find: Access to a private Slack chat where you can respond to a prompt around each week's theme and connect with other creatives doing this work Monthly virtual meet-ups to unpack the practices, facilitated by Angie Lake (who'll be holding down the fort while I'm on leave) Think of this as a coaching practice you can take at your own pace. It's an invitation to reset and make time for the reflection and just being that you've been putting off. Join my email list and share this with others to get the rest of 12 Weeks of Wintering in your inbox, and to hear when I return from leave in the spring.
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Embrace Seasonality in Outdoor Industry Work (and Life) | 12 Weeks of Wintering Week 3
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