Embracing AI in Business and Wild Survival Stories with Serial Entrepreneur Josh Sprague

In this episode of the Après Business Podcast, host Rebecca Babicz sits down with Josh Sprague, founder of outdoor hydration and gear brand Orange Mud, to explore how artificial intelligence is reshaping the daily operations of running a modern business.From automating complex Amazon PPC campaigns to auditing Meta and Google Ads, Josh shares his hands-on experience using AI tools like Claude, Grok, and Gemini as high-level business co-workers. Rebecca Babicz and Josh discuss why clearly defining the problem is the true secret to getting great AI outputs, why human taste and distribution remain irreplaceable, and how entrepreneurs can leverage AI to work smarter instead of harder.Beyond the technology, the conversation shifts to the importance of balancing the intense grind of entrepreneurship and parenting with the vital need to step back and simply "play." Josh also recounts an incredible, near-death survival story involving a runaway boat, a harrowing overnight trek across the Texas wilderness, and a massive search-and-rescue mission.Whether you're looking to integrate AI into your marketing workflows or just love an epic story of resilience and adventure, this episode of the Après Business Podcast is packed with actionable takeaways.