Embracing AI in Marketing

In this episode, hosts Kurt Schmidt and Nate Tower dive into the strategic use of AI tools in the workplace. Nate Tower, President of Perrill, a digital marketing agency, explains how AI can boost productivity and support strategic projects while...

Episode 263 of the Schmidt List - Business Insights podcast, hosted by Kurt Schmidt, titled "Embracing AI in Marketing" was published on May 30, 2024 and runs 32 minutes.

May 30, 2024 ·32m · Schmidt List - Business Insights

Summary

In this episode, hosts Kurt Schmidt and Nate Tower dive into the strategic use of AI tools in the workplace. Nate Tower, President of Perrill, a digital marketing agency, explains how AI can boost productivity and support strategic projects while preserving human creativity.Key Topics:- Intentional AI Adoption: Integrating AI tools methodically and purposefully.- Evaluating ROI: Ensuring AI implementation leads to meaningful work and time savings.- AI in Digital Marketing: Benefits for SEO, ads management, social media, and content marketing.- Regulated Industries: Handling AI use in finance and healthcare.- Client Reactions: Varied client perspectives on AI use.Why Listen?- AI Automation: Automate tasks like alt text for images and meta descriptions, boosting efficiency.- Focus on Creative Work: AI frees time for strategic and creative tasks.- Internal AI Teams**: The role of internal teams in evaluating AI tools.- Employee Perspectives: Stories of employees shifting from AI skepticism to AI use.Episode Highlights:- AI in MSAs: Handling AI use in contracts.- Efficient AI Use: Streamlining processes with AI tools.- Client Interactions: Different client reactions to AI.- Professional Networks: Using LinkedIn and Slack for AI trend updates.- Hands-on AI: Learning through personal experience with AI tools.Tune to Schmidt List to learn how intentional AI can transform your organization through enhanced productivity and digital innovation!---Nate on LinkedIn - https://www.linkedin.com/in/nate-tower/Perrill - https://www.perrill.com/---There is too much Schmidt to List!Check out https://www.kurtschmidt.me for more show info.  Visit Kurt’s coaching site at https://schmidtconsulting.group Subscribe to The Road Map Newsletter and unlock the secrets to achieving a harmonious work-life balance as a leader.  https://bit.ly/RoadMapNewsletterNew Book! https://www.amazon.com/dp/B0D2C61THR  Follow us on all the things! https://twitter.com/Schmidt_Listhttps://www.instagram.com/schmidtlistpodcast/ https://www.facebook.com/schmidtlist/ https://www.youtube.com/c/SchmidtListBecome a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

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