Embracing Authenticity and Connection as an Entrepreneur | Heather Zeitzwolfe | Ep 13

As a business owner, worrying about sales and finances often results in decisions made from a scarcity mindset. CFO and Profit Coach Heather Zeitzwolfe and I shed light on what it takes to cultivate an abundance mindset, along with the personal and financial leaps necessary for growth.   Abundance is not a one-size-fits-all concept and is as much about recognizing joy in the small things as it is about achieving financial success.    Journey Beyond Scarcity Towards Authentic Prosperity  [00:04:52] Investing in Business and Self   [00:13:58] Exploring Abundance and Financial Mindset    [00:38:40] Multifaceted Marketing and Evergreen Content    [00:44:42] Expanding Your Network with Authenticity    From Fear to Fulfillment in Business and Life   – Take time to evaluate where your money is going and if it’s working for you or not.   – Maintain authentic human connections in your business; people need people.    – Repurpose your content with intention and use it to build your credibility.   – Lead with authenticity: Be who you want, do what you want, attract the clients you want.  Sowing Seeds of Success through Connection and Podcasting   Podcasting offers free networking and opportunities to expand one's network and business reach, all while remaining authentic to oneself.  “Podcasting comes in different flavors. We can do a video podcast, we can do audio, we can go on social media together and then turn that into a podcast…it's such a great excuse to talk to somebody. I've made clients from it, I've made friends from it, I've made referral partners…and speaking engagements.” – Heather Zeitzwolfe   Connect with guest, Heather Zeitzwolfe:    Website – getradbiz.com   Instagram – @getradbiz   LinkedIn – Heather Zeitzwolfe, CPA, CFO, Profit Coach   Podcast – Get the Balance Right   TikTok – @getradbiz      This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources Watch everything on YouTube @PodcastingForFinancialPros Follow Virginia Elder on social media: LinkedIn Instagram To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com