Embracing Digital-First Content Creation -- Gabe Gordon (Managing Partner, Reach Agency)

Gabe Gordon is the Managing Partner of Reach, a creative agency dedicated to social video. Gabe has more than 10 years of experience building creative, integrated solutions for the world’s largest brands, including GM, the NFL, Nestle, and Walmart. Prior to founding Reach, Gabe worked as PepsiCo’s lead strategist for their branded entertainment partnership with The X Factor and spent over a decade at William Morris Agency and William Morris Endeavor Entertainment. In this episode, Gabe shares how brands approach social video and working with influencers. From advertisers’ thoughts on live streaming and the YouTube vs. Facebook debate to leveraging digital platforms’ real-time audience feedback, Gabe outlines strategies for branded content success. He also highlights opportunities and success stories for digital-first content creation, like Reach’s partnership with Jash to produce a video that performed so well online that the brand chose to feature it as a Grammy’s TV spot. Hosts: Sarah Ullman and James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOSTS Sarah Ullman is the Founder of Master Plan, a digital content and creative consultancy, as well as Editor-in-Chief of The Jungle newsletter about the online video space. James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Feldspar Ventures, an incubator studio that transforms early stage media properties into multi-medium entertainment franchises. Their team is passionate about transforming a creator’s vision into reality and commercial success. To learn more, visit feldsparventures.com.