Embracing Diversity for Innovative Marketing Solutions (Sandvik)

From Perfectionism to Progress: Sandra Anderstedt on Building Bold Marketing at SandvikWhat happens when a planner learns to embrace iteration—and leads a team to do the same?Sandra Anderstedt, VP of Marketing and Communications at Sandvik Manufacturing Solutions, joins Gavin Finn to share her journey from internal comms to building a global, agile marketing team from scratch. Her approach? Embrace difference, start before you're ready, and always keep learning.In this episode, Sandra shares:How personality differences became her leadership superpowerWhat it takes to unify diverse software brands under one strategic voiceWhy B2C hires helped her challenge B2B normsHow her team swapped “perfect” for progress—and what they gainedPractical ways they’re leveraging AI to boost efficiency and creativityWhether you’re scaling a team, rethinking your strategy, or just trying to get started, Sandra’s story is a masterclass in clarity, courage, and momentum.Discover how Kaon helps B2B companies spark meaningful change through compelling experiences: kaon.com