Embracing Technology for Customer Experience w/William McCurry VP Fixed Ops Del Grande Dealer Group

William discusses the empower of understanding data and relating that to customer experience and bridging the game in Fixed Ops to Variable. Expands on the concept of culture in the Dealership and taking care of you people to promote a positive culture environment. William discusses the main focus of 2024 is how to keep moving forward and keeping engagement at a high level with communication and technology.