Embracing Technology in the Wine Business with Jessica Kogan - 001

Technology and wine are well on the way toward an entirely new era.  The DRINKS.com Podcast launches with an in-depth chat with our esteemed guest, Jessica Kogan, the Chief Growth and Experience Officer of Vintage Wine Estates and the founder of Cameron Hughes Wine. Jessica is at the forefront of blending tech with tradition, leveraging AI and other technologies to better connect with customers.From the vineyards to the glass, the journey of wine is changing dramatically. The heavily regulated US alcohol market has found an ally in technology and Jessica shares fascinating insights on how the sands of the marketplace are going through a fundamental shift. She delves into how the pandemic has influenced retail partners to adopt technology, and also discusses the role of Gen Z and millennials in shaping the wine industry. Reshape your ideas about what is possible in the world wine. Pour yourself a glass and join us in this exploration of technology's influence on the alcohol industry.