Embracing the conductor mindset with marketing, ChatGPT, and takeaways from Freightwaves' Sales and Marketing Summit

As the sales and marketing world continues to expand in freight, we're going to make sure we cover a few different topics that can help you optimize your marketing plan. Today's show topics include: Takeaways from the Freightwaves Sales and Marketing SummitChatGPT and prompts to help you use that tool betterEmbracing the conductor mindset in marketingLinks mentioned during the show: Lars from Freightvana Digital Dispatch/Cyberly episodeWatch replays from Freightwaves Sales and Marketing SummitPrompt help with Lexica: https://lexica.art/-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.