Embracing the Cringe, Making Calculated Moves and How You Don't Need to be The First To Be The Best

I'm so excited to bring you this episode with Jackie Prince— founder of Guests on Earth, the sustainable, refillable, and stunning-on-your-counter cleaning product line. But trust me, she’s so much more than a killer brand.With a background in corporate marketing, Jackie took a leap during Covid to fill a gap she saw in the industry — and this definitely isn’t her first bold move. She’s an author (yes, she wrote a book about Chlamydia — and the story behind that is not what you think), a connector, a risk-taker, and just a truly great human. We talk about growth, expansion, and what it really takes to build something from the ground up. Spoiler: it’s never an overnight success.00:00 – Intro03:02 – The plastic recycling myth and what actually happens06:58 – Finding the gap in the cleaning products market08:27 – The scent question, candle toxins and clean fragrance10:29 – Working with a chemist and building the right product12:06 – The current product range and how the dilution model works14:03 – Why sustainability alone won't win the market19:01 – Bootstrapping, grants and working two jobs while building the brand23:23 – Three years in, product market fit and what comes next24:10 – How the tariffs are affecting a small Canadian business26:22 – Learning to live in the discomfort of putting yourself out there31:25 – Chloe Has Chlamydia and why she wrote a book about STIs37:12 – Building community and starting a female founder network43:18 – The value of mentorship and asking for help47:40 – What gets her high and why she needs to be in the action