EPISODE · Jun 27, 2023 · 38 MIN
Embracing the Future of Food: The Rise of Sustainable Indoor Urban Farming with Square Roots CEO Tobias Peggs
from Between Two COO's with Michael Koenig · host Tobias Peggs, Michael Koenig
Can we really grow sustainable, delicious, and healthy food right in the heart of a bustling city? In this eye-opening episode, I had the pleasure of chatting with Tobias Peggs, co-founder and CEO of Square Roots, an innovative indoor urban farm tech company that's revolutionizing how we grow and distribute food in urban areas. Together, we explored the intricate operations of creating a successful indoor urban farm, from engineering and construction to farming and distribution processes. Tobias shared fascinating insights on how Square Roots uses cutting-edge technology to minimize its environmental impact, reduce its carbon footprint, and produce food sustainably despite the challenges posed by climate change. We also touched upon the importance of staying true to a company's mission and values, as well as how Square Roots navigated the COVID-19 pandemic and adapted their business to continue providing fresh, nutritious, and mouth-watering produce to their community. Don't miss this thought-provoking conversation on the future of urban agriculture and how it can help us tackle some of the most pressing global issues of our time. In This Episode (0:00:16) - Indoor Urban Farming for Sustainable Food Tobias and I discuss engineering, construction, farming, tech operations, packing, and distribution of urban food production. (0:10:55) - Revolutionizing Urban Farming With Square Roots Tobias discusses Square Roots' sustainable farming process, commercialization, and chefs' satisfaction. (0:25:29) - Reducing Carbon Footprint for Local Farming Tobias and his team use technology to produce food sustainably, reducing their environmental impact through design, energy, and distribution. (0:31:02) - Mission, Values, and Adapting to Change Tobias and I discuss mission and values, adapting to unexpected circumstances, and physical operations to stay focused. Links Square Roots - https://www.squarerootsgrow.com Tobias Peggs - https://www.linkedin.com/in/tobiaspeggs Michael Koenig - https://linkedin.com/in/michael-koenig514 Episode - https://betweentwocoos.com/square-roots-ceo-tobias-peggs
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What this episode covers
Discover how indoor urban farming changes how we grow and consume food in our captivating conversation with Tobias Peggs, co-founder and CEO of Square Roots. As climate change threatens traditional agriculture, innovative solutions like Square Roots are making their mark by bringing sustainable, local food production to the heart of urban areas. You don't want to miss this fascinating exploration of their cutting-edge farming technology and its impact on communities. Join us as we venture into the world of urban farming, discussing the complexities of constructing and operating an indoor farm in New York City. Tobias shares the challenges and rewards of pleasing chefs with their unique produce, commercializing the farm, and the crucial role of COO Amanda Lufkin. We also dive into the environmental side of things, examining a Square Roots farm's carbon footprint and how they reduce their impact through design, energy, and distribution. But it's not all about the technology; maintaining a strong focus on the company's mission and values is vital to its success. Tobias and I discuss how to stay grounded and ensure decisions align with the company's mission and how Square Roots adapted during the COVID-19 pandemic, paving the way for a new go-to-market strategy. So sit back, relax, and explore the future of urban farming together!
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Embracing the Future of Food: The Rise of Sustainable Indoor Urban Farming with Square Roots CEO Tobias Peggs
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