Embracing the UGC Boom: A Creator's Journey with Jeba Nesa

In this episode of Founders Future, with host Olivia Sammons, we are joined by Jeba Nesa, the dynamic founder behind Beast Mode Media. Jeba shares her unconventional journey from a background in forensic science and a full-time role in the NHS to becoming a leading UGC (User-Generated Content) creator and mentor. She reveals how the lockdown period became a catalyst for her business, pushing her to take her content creation hobby seriously, which quickly evolved from filming at local events to building a thriving career in the fast-growing UGC space.Jeba delves into the core of her work, explaining how she creates authentic UGC for brands while also mentoring new creators through an agency partnership. She discusses the upcoming launch of her "Beast Mode Academy," a creator's college designed to teach UGC fundamentals, from finding your unique selling point to navigating the business and financial aspects of being a creator. Jeba also opens up about the challenges of balancing a 9-to-5 job with her entrepreneurial ambitions and her philosophy of embracing new trends, like the current UGC boom, and running with them to build momentum and success.