Embracing Unique Ways to Honor Loved Ones With Adelle Archer

SummaryAdele Archer, co-founder and co-CEO of Eterneva, shares her journey of starting a company that turns ashes into diamonds. She discusses the importance of personalization and the experiential side of the end-of-life industry. Adele emphasizes the power of storytelling in building a brand and creating a cultural conversation around a sensitive topic. She also highlights the growing acceptance and appetite for businesses like Eterneva that offer unique ways to honor and remember loved ones. Adele and her co-founder have split their duties and share the load, allowing them to drive the company forward together.KeywordsEterneva, ashes to diamonds, end-of-life industry, personalization, experiential, storytelling, brand building, cultural conversation, acceptance, co-CEOsTakeawaysEterneva is a company that turns ashes into diamonds, offering a personalized and experiential way to honor and remember loved ones.Storytelling is a powerful tool in building a brand and creating a cultural conversation around sensitive topics.The end-of-life industry is evolving, with a growing acceptance of unique ways to celebrate and remember loved ones.Co-CEOs can split duties and share the load, allowing them to drive the company forward together.Sound Bites"We're doing this research. What do you do with ashes? What are your different options? And honestly, not finding anything like everything we saw every website we landed on just felt really antiquated hadn't been updated in a long time.""When somebody goes through our process, it's a long process. We send pictures and videos and updates and just really walk that journey with them. We learn all about their loved one. We make it super personal.""Our stories just kept going viral over and over and over again, TikTok, Instagram, YouTube. And now kind of fast forward, we've got 2 million followers and a good like 450 million organic views across all of our content."Chapters00:00Journey from High Tech to End-of-Life Space03:07Disruptive Approach and Personalization in End-of-Life Industry09:02The Power of Storytelling in Conveying Vision and Mission25:43Impact of Viral Storytelling and Cultural Shift in End-of-Life Approach