Embracing Vulnerability with Tom Finn and Pete Sena

How can you make your story your strategy? Pete Sena is the co-founder of Digital Surgeons, a forward-obsessed design consultancy. In this episode, Pete discusses the beginnings of his entrepreneurial journey, why telling the story of your business is key for its success, and what drove him away from the fear of failure.Talking Points:(1:30) How Pete grew an 8-figure business in college(5:56) Why you should use your story as your strategy(12:28) What’s the hardest thing about being an entrepreneur?(14:48) How to deal with burnout (20:53) Entrepreneurship and successAbout Pete Sena:Pete Sena is a visionary entrepreneur with a rich background in creating businesses and shaping brands. Co-Founder of the global innovation and design experience consultancy, Digital Surgeons, Pete's career spans nearly two decades of building and leading cross-functional teams that delivered successful multi-channel programs and activations for both startups and Fortune 50 companies.His areas of expertise range from marketing, branding, and entrepreneurship, to more progressive realms such as design thinking, Web3 technologies, AI, and the metaverse. Beyond his professional endeavors, Pete is known for his commitment to giving back to the academic community. He serves as a Venture Mentor at Yale University and also acts as an entrepreneur-in-residence at his alma mater, the University of Connecticut, in the Technology Incubation Program.Pete shares his insights and experiences through his podcast, "Forward Obsessed" where he engages in conversations with successful business leaders and entrepreneurs, further enriching his perspective on the ever-evolving world of business and technology.Recently, Pete's focus has shifted towards the impact of AI on society, and how individuals and businesses can harness these technologies to spur growth. 🔗Connect with Pete: LinkedIn: https://www.linkedin.com/in/petersena/ Instagram: https://www.instagram.com/peteslense/ Twitter: https://twitter.com/petesena Medium: https://medium.com/@petesena Website: https://www.petesena.com/ 🔗Connect with Tom: Instagram: https://instagram.com/therealtomfinn LinkedIn: https://www.linkedin.com/in/therealtomfinn/ YouTube: https://www.youtube.com/@therealtomfinn Twitter: https://twitter.com/therealtomfinn/ Facebook: https://www.facebook.com/therealtomfinn Pinterest: https://www.pinterest.com/therealtomfinn TikTok: https://www.tiktok.com/@therealtomfinn Learn more about your ad choices. Visit megaphone.fm/adchoices