Emerging and Frontier Markets Drive Global Hair Care Growth

The hair care category weakened from 5.5 percent in 2012 to 4.9 percent in 2013 but still performed better than other categories in beauty and personal care such as skin care and colour cosmetics. This resistance to market challenges is due to hair care’s increasing penetration of emerging markets such as China, Brazil and India and new frontier markets such as Turkey, Indonesia and Iran. Brazil remains the most dynamic market, accounting for 20 percent of global hair care growth in 2013 due to an increasing competition from local players.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.