Emerging Market Retail Podcast - Season 2 - Episode 1 - The future of retail in emerging markets

In this podcast episode, we invite Dr. Divya Ramachandran and Dr. Shaphali Gupta to discuss their paper on "Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach." They explore the shift in emerging markets towards customer-centricity, the impact of analytics and technology, and the challenges hindering the adoption of digital tools. The experts emphasize the importance of drawing inspiration from developed markets while customizing solutions for the unique needs of emerging economies. The conversation also touches upon the role of startups and the immense consumption potential at the bottom of the pyramid in these markets.