Emi Gosling - On pharmacy, regulation, and building an advertising consultancy

Sit down with Emi Gosling - former community pharmacy proprietor, ex-TGA delegate, and founder of e-MAS Medicine Advertising Services - to explore the often misunderstood world of pharmacy advertising compliance. Her three rules of thumb for anyone posting about their services on social media:Education, advertising or content? Know the difference. Promoting healthcare products and services is regulated, and that includes content someone else created for you.Running a full-scope clinic? Promote the service, not the product. Talk about the consultation or the condition you're treating, not the medicine used to treat it.Launching something new? Understand what can actually be advertised. The rules for health claims differ across foods, cosmetics and therapeutic goods. “Any media is advertising. A poster on your wall, a post on your Facebook page, the same rules apply to both.”Emi also shares the career story behind the expertise: from community pharmacy ownership, to being made redundant when her TGA delegate role was legislated away, to building an independent consultancy from nothing.If you post about your pharmacy on social media, even occasionally, this episode is worth your time.You can find Emi Gosling on LinkedIn.About Your Pharmacy Career PodcastWelcome to Your Pharmacy Career Podcast, proudly produced by Raven’s Recruitment - the experts in pharmacy career and locum services for over 30 years!Hosted by Pharmacist, Krysti-Lee Patterson, every episode is your gateway to new opportunities in the pharmacy profession. From expert advice to inspiring success stories, we’re here to spark ideas, guide your career, and help you achieve your goals. Whether you're a student, an early-career pharmacist, or a seasoned professional, this podcast is designed to keep you informed and inspired.Proudly brought to you by the Pharmaceutical Society of Australia. The PSA is committed to empowering pharmacists through advocacy, innovation, and industry-leading professional development. To become a member or learn more about how the PSA can support your career, visit www.psa.org.au.Pharmacy Daily is a proud supporter of Your Pharmacy Career Podcast. If you're in the pharmacy world, it's a great resource to stay up to date with the latest industry news. To subscribe, just head to pharmacydaily.com.au to get the newsletter delivered straight to your inbox.