Emily Fairhead-keen discusses godlike brands

In this pod our Editor Mike Piggott chats to regular MediaCat Magazine contributor, Emily Fairhead-keen, Senior Strategy Partner at Wavemaker who, in her career, has also worked at MediaCom, Vizeum and Starcom MediaVest. They talk about an award-winning paper Emily wrote in 2015 (and subsequent MediaCat article), where she made the argument that brands need to be more superhuman and godlike. They also discuss brands and showmanship, fairies and superman, oversharing and mystery, how it's OK for brands not to jump on trends, and how Jeremy Bullmore once offered her a cup of tea. Featured image: Roy Reyna / Pexels