EPISODE · Nov 19, 2024 · 1H 2M
Emily Horgan - Kids Media Specialist
from Rocket Fuel: Youth Marketing
In the penultimate episode for this season we talk to someone who really knows what kids are watching today. Emily Horgan is a kids media specialist and consultant who previously worked for Disney, Jetix and even The Wrestling Channel who now runs a podcast called The Kids Media Club all about what the youth of today are watching, what they will be watching, and what are brands and media empires doing it engage with your children. We chat about all that including the rise of YouTube dominance on the medium screen, how brands are engaging youth and should they even be creating content not just sponsoring the content, and we even have a chat about where brands are going next and if kids attentions spans are in fact getting shorter... then at the end as we always do we ask Emily Horgan for her rocket fuel!———————Follow James @JamesErskine (x.com/jameserskine)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Emily on LinkedIn (https://www.linkedin.com/in/emohorgan)The Kids Media Club Podcast (https://pod.link/1573404550)Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
In the penultimate episode for this season we talk to someone who really knows what kids are watching today. Emily Horgan is a kids media specialist and consultant who previously worked for Disney, Jetix and even The Wrestling Channel who now runs a podcast called The Kids Media Club all about what the youth of today are watching, what they will be watching, and what are brands and media empires doing it engage with your children. We chat about all that including the rise of YouTube dominance on the medium screen, how brands are engaging youth and should they even be creating content not just sponsoring the content, and we even have a chat about where brands are going next and if kids attentions spans are in fact getting shorter... then at the end as we always do we ask Emily Horgan for her rocket fuel!———————Follow James @JamesErskine (x.com/jameserskine)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Emily on LinkedIn (https://www.linkedin.com/in/emohorgan)The Kids Media Club Podcast (https://pod.link/1573404550)Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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Emily Horgan - Kids Media Specialist
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