Emily LaCroix: The Art of Marketing Parts in the Automotive Industry

Emily LaCroix is a dynamic and accomplished marketer with a passion for community relations and building strong relationships within the automotive industry. She is also the Marketing Director at Berger Chevrolet, one of the top 1% of Chevy dealerships in the Nation, excelling in both Fixed and Variable Operations, and has earned Dealer of the Year Award eleven times. In this episode of the Parts Girl Podcast, Emily LaCroix joins host Kaylee Felio to delve into her extensive experience in community relations and innovative employee-focused marketing within the automotive sector. She sheds light on her impactful journey, the pivotal role of community engagement, and the unique strategies executed at Berger Chevrolet. Emily LaCroix emphasizes the importance of cultivating relationships within the local community. At Berger Chevrolet, community relations are paramount, fostering stronger connections with customers and enhancing the dealership’s credibility through collaborations with local businesses and organizations. Showcasing employees in marketing initiatives is a strategic focus at Berger Chevrolet. Utilizing a variety of channels, from TV commercials and TikToks to social media and website features, Emily LaCroix ensures that the team behind the brand is prominently highlighted, building trust with customers and improving internal relations between the marketing department and employees. Emily LaCroix is also committed to community giving at Berger Chevrolet, actively participating in philanthropic activities, including breast cancer awareness and military support initiatives. This commitment not only fortifies Berger Chevrolet’s positive community image but also strengthens the dealership's ties with the local populace. Don’t miss out on the Parts Girl Podcast for an in-depth conversation with Emily LaCroix, and gain insights into successful community-centric marketing in the automotive world. —----------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com. This show is Sponsored by: Fixed Ops Marketing: Dive into a world of amplified profitability with their comprehensive marketing solutions. From viral video marketing to robust support for service departments, they’ve got your marketing needs covered. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today by visiting 🔗 www.fixedopsmarketing.com. Bayley: Unlock operational finesse with Bayley’s Automated Vehicle & Key Tracking solutions. Streamline your Lot Management, Recon, and Fixed Ops. Their ingenious solutions are tailored to inject efficiency, fuel sales acceleration, and elevate your Customer Satisfaction Index. Traverse the Bayley journey and unveil how they can morph your dealership dynamics at 🔗 www.getbayley.com. —----------------------------------------- Takeaways Highlight employees in marketing. Engage in community and philanthropy. Foster trust for teamwork in automotive. Quote “In terms of automotive marketing, a lot changes all the time.” -Emily LaCroix Connect: Emily LaCroix LinkedIn: www.linkedin.com/in/emily-lacroix Website: www.bergerchevy.com Kaylee Felio LinkedIn: www.linkedin.com/in/gotopartsgirl Website: www.partsedge.com