Emily Roberts on The Six Sells Podcast

In this episode of The Six Sells Podcast, I spoke to Emily Roberts, Head of Digital, at the Responsible Marketing Advisory.Some of the topics we covered include:- Brands funding terror and child abuse content- Transparency and the dangers to CMO’s- Emily’s advice on how to avoid this for your brand- The explosion of sites on a media plan- Exclusion/inclusion lists and the challenges- The importance of brands supporting news brands- Hard news is OK in print, why not online?- Are trusted, curated site lists the answer?The Six Sells Podcast is sponsored by Lumen Research - Lumen are an eye-tracking technology company that is enabling CMO’s to plan, buy, optimise and measure media investment towards real human attention.#Marketing #Media #Advertising #Transparency #BrandSafety