Emma Casey, "The Return of the Housewife: Why Women Are Still Cleaning Up" (Manchester UP, 2025)

How has the rise of digital platforms changed domestic labour? In The Return of the Housewife: Why Women Are Still Cleaning Up (Manchester UP, 2025), Emma Casey, a Reader in Sociology at the University of York, explores the rise of the ‘cleanfluencer’. Situating the way specific online discourses now valorise and glamourise housework, the book gets under the false promise of happiness that hides the reality of gendered labour inequalities. Linking housework, digital and platform society, self-help, and feminist theory, the book is a wide-ranging critical blueprint for a new domestic revolution. It is essential reading across the humanities and social sciences, as well as for anyone interested in understanding the gendered and racialised division of labour in contemporary society. Let's face it, most of the popular podcasts out there are dumb. NBN features scholars (like you!), providing an enriching alternative to students. We partner with presses like Oxford, Princeton, and Cambridge to make academic research accessible to all. Please consider sharing the New Books Network with your students. Download this poster here to spread the word. Please share this interview on Instagram, LinkedIn, or Bluesky. Don't forget to subscribe to our Substack here to receive our weekly newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory