EPISODE · Sep 28, 2021 · 46 MIN
Emma Montgomery And Darren Talk Strategy, Media, Creative And Agency Brands
from Managing Marketing · host Trinity P3
Emma Montgomery is the Chief Executive Officer of Leo Burnett. She has had some major global strategic roles at TBWA in LA and Leo Burnett in Chicago and reflects on the role of strategy in agencies and marketing. Having commenced her career in media st Starcom she also explores the roles and opportunities for media and creative agencies working together. And finally, she talks about the importance of agency brands and how this works within a holding company like Publicis and the Power of One. https://www.trinityp3.com/2021/10/strategy-media-creative-agency-brands/
What this episode covers
Emma Montgomery is the Chief Executive Officer of Leo Burnett. She has had some major global strategic roles at TBWA in LA and Leo Burnett in Chicago and reflects on the role of strategy in agencies and marketing. Having commenced her career in media st Starcom she also explores the roles and opportunities for media and creative agencies working together. And finally, she talks about the importance of agency brands and how this works within a holding company like Publicis and the Power of One. https://www.trinityp3.com/2021/10/strategy-media-creative-agency-brands/
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Emma Montgomery And Darren Talk Strategy, Media, Creative And Agency Brands
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