Emmanuel Laroche – Podcast Host

Emmanuel Laroche, host of the "flavors unknown" podcast says "Everyone who knows me would say that it's obvious that I love food. I always loved food. It started when I was a kid with my mom. I'm obviously French. You can tell from the little tiny accent people say that I have. My parents were from the Northeast part of France close to Germany. The Lorraine area. I always remember my mom cooking for family or friend events. I learned how to cook when I was very young". What we covered in this episode Emmanuel Laroche's friend Katie Schlientz, CEO at CommuniKate Media, was conducting the interview.She first asked hims what made him pursue a career in food.Emmanuel Laroche's  Mom always cooked and I learned very early on how to cook yogurt cakes and make quiche.One of his earliest food memory is tasting "Paté Lorrain" in the North-East part of France.Emmanuel Laroche's talked about his passion for travels and networking with people.He became the flavors unknown podcast host a year ago and Katie asked him what gave me the idea to start a podcast.Great source for podcasting best practices is the conference called "Podcast Movement".Emmanuel Laroche dived into the reason behind the name "flavors unknown" for his podcast.The unknown part in the name “flavors unknown” comes one from his passion in discovering new flavors. The other point of reference is obviously Anthony Bourdain. It was very important for Emmanuel to pay homage to him.The mission of "flavors unknown" is to create a platform for the Chefs, Pastry Chefs, and Bartenders to share their passion and for the audience to learn. "flavors unknown" is part of the educational podcast genre.Emmanuel Laroche described the three categories of audiences this podcast is targeted to.What are the 7 steps process for his podcast.As flavors unknown podcast host, he selects the guests either based on the awards they got from James Beard Foundation or from StarChefs or guests who have a great a great story to tell.They discussed the easiest part and the hardest part of the conducting the guest interviews.Katie asked him about his memorable moments while interviewing the 26 guests during the first season of being the podcast host.What inspire Emmanuel: travels and people.5 rapid-fire questions to the flavors unknown podcast host! Emmanuel Laroche's 7 step process for the podcast "flavors unknown" There's seven steps in the process.First of all you have to establish a connection with the person that you want to have as a guests.You have to have an agreement because having the connection is not enough.After you have the agreement then there is the whole research because you are not going to interview them without you spending time in advance to learn about who they are.You have to put together a series of questions that's you. I am sharing the main questions with them in advance.Then after that there is the recording that I do most of the time remotely on the phone or it could be face to face.And then when this is done there is another aspect of the podcasting which is editing as I edit my  podcast. Because I just want to focus on rich content. I'm trying to have a podcast which is 35 to 45 minutes long because otherwise people lose interest and the focus. After editing starts the promotion. I know it is strange but even if you are doing the podcast for an audience, the problem is that people don't know about it. You want to put it out there and you have to let them know that it exists. So social media is one tool to accomplish this. When you start, no one is listening. The promotion aspect is always important and I think that for me it's key. The people that listen to the podcast can have a important role here and they can help the host to promote the podcast. They can share it with they their foodie friends, they can share it within their network and maybe they don't have that in mind when they listen to the podcast Subscribe to it. Share it with your network. Word of mouth is critical! Always prepare visuals and share all the links with your guest. Easier for them to share if they want to. #gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 25%; } #gallery-3 img { border: 2px solid #cfcfcf; } #gallery-3 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ Sushi / My go-to meal Made quiches since 8 years old Green Tea: Top Preferred Flavors Lavender: Top Preferred Flavors Spicy: Top Preferred Flavors Podcast Behind the Scenes My summer cocktail: BLT I love Oysters! My recipe! Click to tweet What is interesting to me is to look at behind the scene and understand what are the new ingredients and flavors that the Chefs and Bartenders are experimenting with. Click To Tweet There’s a high level of engagement with podcast. There's always rich content and when you are in marketing you're always looking for very good content that you can share with an audience. That's the reason why I like podcasting. Click To Tweet The unknown part in the name “flavors unknown” comes one from my interest in discovering new flavors. The other point of reference is obviously Anthony Bourdain. It was very important for me to pay homage to him. Click To Tweet Travels and People inspire me. Once a year go somewhere you have never been before! Click To Tweet Social media flavors unknown Twitter Instagram Linkedin Facebook Links mentioned in this episode Emmanuel Laroche LinkedIn ProfileKatie Schlientz InstagramBrandy Library in NYCMultnomah Whiskey Library in Portland, OR