EPISODE · Jul 11, 2021 · 18 MIN
Emory Professor Mike Lewis On Paying College Athletes And Fan Behavior
from Sports Across The Board · host Gary McKillips
Now that an athlete can be paid to endorse products (the NIL rule) what will happen to college sports? And why do fans go gaga over their favorite teams? Host Gary McKillips talks with Emory University marketing professor Mike Lewis on these topics and where Atlanta stands as a major sports city.
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Emory Professor Mike Lewis On Paying College Athletes And Fan Behavior
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