EPISODE · May 10, 2008

Emotion

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

Take two baseball Hall-of-Famers- Ty Cobb and Babe Ruth. Baseball insiders lean towards Cobb as the superior all-round player, yet Ruth towers above Cobb in popular culture. Why? For the same reason brands win and lose marketing wars: victory goes to those who forge the strongest emotional connection with consumers. This week Terry O’Reilly explains […]

Episode metadata supplied by the publisher feed · Published May 10, 2008

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