EPISODE · Aug 6, 2025 · 29 MIN
Emotion as Public Opinion
from The Measure of Everyday Life
We have been making progress in incorporating emotional responses into measures of public perceptions to predict behavior. On this episode, we talk with Tomas Gonsorcik, Global Chief Strategy Officer at DDB Worldwide, about innovations in considering how what we feel says something about what we tend to think and do.
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Emotion as Public Opinion
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