Emotion vs Science

Dow’s  Marco ten Bruggencate, Commercial Vice President for Packaging & Specialty Plastics in EMEA, and Carsten Larsen, Commercial Director for Plastic Recycling in EMEA, are joined by Jim McClelland, Editor of SustMeme magazine, to discuss ‘Emotion versus Science’ and how that plays out in today’s debate around plastics. Our guests discuss how we can balance the emotional response we all feel when seeing waste, with a logical, scientific approach when it comes to choosing materials.Key discussion points include: Whether the industry is doing enough to combat the negative (20:58-21:21)How we can demonstrate the benefits of circular plastic (10:42-11:19)The role of the value chain (8:13-8:41)