Emotional Appeals in Advertising

Send us Fan MailWhen thinking of different advertising strategies, you may think of art direction, marketing automation, or brand awareness. While all these initiatives push the needle in our industry, the most significant influence on purchase behavior is appealing to emotions. Using emotional appeals is a common strategy amongst advertisers, and for a good reason. In this episode of The Glint Standard, our team discusses the primary areas of emotion and how to capitalize on these to drive consumer purchase. Give us your thoughts! Email us at [email protected] the show