Emotional connection and the modern brand

from The Marketing Companion · host Mark Schaefer and Tom Webster

Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on Facebook, and a revolution at LinkedIn. They also vanquish Mercury Retrograde.

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This episode is 35 minutes long.

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This episode was published on August 6, 2018.

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