EPISODE · Oct 24, 2025 · 1H
Emotional Targeting und Micro-Moments
from marketerTALK · host marketing BÖRSE
Online-Shopping ist effizient – aber oft emotionslos. 76% der Konsumenten vermissen begeisternde Momente beim digitalen Einkauf. Wie schaffen Marken echte Verbindungen statt reiner Transaktionen? Ein Gespräch über Zero-Party-Daten, KI-Einsatz und den Unterschied zwischen Performance und Begeisterung.
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Emotional Targeting und Micro-Moments
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