Emotionally resonant marketing: Insights from Vsevolod Samsonov from Flowwow

Vsevolod, CMO of Flowwow, shared his journey in global marketing, managing campaigns across 40+ countries with a focus on balancing B2B and B2C strategies, cultural adaptation, and media mix modelling. He emphasised the importance of localised, emotionally resonant campaigns and the challenge of staying culturally relevant while maintaining a unified brand voice. Looking ahead, he believes the future lies in empathy-driven marketing, the rise of social commerce, and AI integration, while advising fellow marketers to embrace discomfort, question data, and prioritise work-life balance.You can watch the full interview here#CMOChats