Emotions of Racing - Inside the mind of the designer

On this episode of the "Emotions of Racing series" we dive into the mind of designer, Santi Roig Dinares to understand how he came up with the kit idea, concept, and final product. Santi shares his creative process with us from start to finish when building a new kit. How seeing live cyclocross races and being connected to the story helps him create kits, and more. Plus, he explains how having constraints help him get his best work. We recorded this conversation in video where Santi shares a presentation deck of the creative process. The video can be found here. The Rapha kit is now available for sale here.