Empathy & Defining Your Audience: Elise Crawford

Elise is awesome. She started Ringlet Studio, a creative agency that specifically focuses on working with female entrepreneurs. She picked a very defined audience. Which is painful because it is exclusive; and I don't care who you are, a business owner or some one who works in ministry- we all struggle so so hard with picking a niche and sticking to it. It is so easy to fall prey to generalism and over inclusivity, and these issues are rampant in our ministries and businesses. So in this podcast Marcellino asks Elise a lot about how to be more targeted and clear with our audiences. They also talk about her acting role playing Helen Keller, and how it taught her empathy. This empathy has characterized her life and ministry since.