Empathy-Centered Marketing ft. Marissa Latshaw

from Purposeful Empathy with Anita Nowak · host Anita Nowak

Watch this episode to learn why a professional marketer believes empathy is the key to success. Marissa Latshaw has devoted her career to marketing and is the creator of the Empathetic Positioning Process. In this episode, we discuss her model of three Cs: Curiosity, clarity and connection. We also discuss how this model incorporates empathy into the field of marketing and the importance this has for sustainable business moving forward. 00:00 Introduction 00:23 About Marissa Latshaw 1:17 How Marissa became exposed to empathy in her life 5:05  Why is empathy important in marketing? 6:44 What is the Empathetic Positioning Process? 8:12 The 3 Cs: Curiosity, clarity and connection 10:06 What’s the difference between design thinking and the Empathetic Positioning Process? 14:34  How empathic leadership leads to more sustainable businesses 16:20 How does Marissa incorporate empathy into personal life? 20:57  Who benefits from the Empathetic Positioning Process? 23:27 Marissa Latshaw’s Purposeful Empathy Story 27:07 Conclusion CONNECT WITH MARISSA ✩ Twitter: twitter.com/mlatshaw ✩ Instagram: marissalatshaw ✩ Wesbite: www.latshawmarketing.com ✩ LinkedIn: marissalatshaw CONNECT WITH ANITA ✩ Email [email protected] ✩ Website https://www.anitanowak.com/ ✩ LinkedIn www.linkedin.com/in/anitanowak ✩ Instagram https://tinyurl.com/anitanowakinstagram ✩ Twitter https://twitter.com/anitanowak21 ✩ Facebook Page https://tinyurl.com/PurposefulEmpathyFacebook ✩ Facebook Group https://tinyurl.com/PurposefulEmpathyCommunity ✩ Podcast Audio https://tinyurl.com/PurposefulEmpathyPodcast This episode was brought to you by Grand Heron International REACH THEM AT ✩ Website www.grandheroninternational.ca; www.ghi.coach ✩ LinkedIn https://www.linkedin.com/company/grand-heron-international/ ✩ Facebook https://www.facebook.com/grandheroninternational/ ✩ Instagram @Grand_Heron_International ✩ Twitter @GrandHeronIntl ✩  https://twitter.com/GrandHeronIntl To watch the video with subtitles: https://www.youtube.com/channel/UC78vaeHVmoxebZCYtqsKe0A Video Edited by David Tsvariani

What this episode covers

Watch this episode to learn why a professional marketer believes empathy is the key to success. Marissa Latshaw has devoted her career to marketing and is the creator of the Empathetic Positioning Process. In this episode, we discuss her model of three Cs: Curiosity, clarity and connection. We also discuss how this model incorporates empathy into the field of marketing and the importance this has for sustainable business moving forward. 00:00 Introduction 00:23 About Marissa Latshaw 1:17 How Marissa became exposed to empathy in her life 5:05 Why is empathy important in marketing? 6:44 What is the Empathetic Positioning Process? 8:12 The 3 Cs: Curiosity, clarity and connection 10:06 What’s the difference between design thinking and the Empathetic Positioning Process? 14:34 How empathic leadership leads to more sustainable businesses 16:20 How does Marissa incorporate empathy into personal life? 20:57 Who benefits from the Empathetic Positioning Process? 23:27 Marissa Latshaw’s Purposeful Empathy Story 27:07 Conclusion CONNECT WITH MARISSA ✩ Twitter: twitter.com/mlatshaw ✩ Instagram: marissalatshaw ✩ Wesbite: www.latshawmarketing.com ✩ LinkedIn: marissalatshaw CONNECT WITH ANITA ✩ Email [email protected] ✩ Website https://www.anitanowak.com/ ✩ LinkedIn www.linkedin.com/in/anitanowak ✩ Instagram https://tinyurl.com/anitanowakinstagram ✩ Twitter https://twitter.com/anitanowak21 ✩ Facebook Page https://tinyurl.com/PurposefulEmpathyFacebook ✩ Facebook Group https://tinyurl.com/PurposefulEmpathyCommunity ✩ Podcast Audio https://tinyurl.com/PurposefulEmpathyPodcast This episode was brought to you by Grand Heron International REACH THEM AT ✩ Website www.grandheroninternational.ca; www.ghi.coach ✩ LinkedIn https://www.linkedin.com/company/grand-heron-international/ ✩ Facebook https://www.facebook.com/grandheroninternational/ ✩ Instagram @Grand_Heron_International ✩ Twitter @GrandHeronIntl ✩ https://twitter.com/GrandHeronIntl To watch the video with subtitles: https://www.youtube.com/channel/UC78vaeHVmoxebZCYtqsKe0A Video Edited by David Tsvariani

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This episode was published on March 4, 2022.

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