Empathy + Marketing - Here We Are

What this episode covers

Shane talks about empathy and product marketing Vs service marketing with Professor of Marketing at The University of Wisconsin La Crosse, Nese Nasif. How does one communicate the value of intangible services to consumers? How is responsiveness, assurance, and empathy relevant to marketing? Charity Of The Week - YWCA La Crosse https://www.ywcalax.org/ Please visit our sponsors: The Great Courses www.thegreatcoursesplus.com/hereweare Libro.fm is the first audiobook company to make it possible for you to buy audiobooks directly through your local bookstore. Offer code: hereweare for 3 months for the price of one. https://libro.fm/redeem/HEREWEARE Outro Music - The Long Hunt Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Here We Are?

This episode is 1 hour and 10 minutes long.

When was this Here We Are episode published?

This episode was published on November 6, 2019.

What is this episode about?

Shane talks about empathy and product marketing Vs service marketing with Professor of Marketing at The University of Wisconsin La Crosse, Nese Nasif. How does one communicate the value of intangible services to consumers? How is responsiveness,...

Can I download this Here We Are episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.