Empathy: The Key to M&A Success in the Middle Market

In this episode, we sit down with Sharon Heaton, the founder and CEO of sbLiftOff, a national M&A advisory firm located in Northern Virginia. Sharon shares her journey from seasoned attorney to founder of her own advisory firm specializing in the middle market. Tune in to gain valuable insights into the world of M&A and learn how empathy can be a game-changer in negotiations, ensuring successful outcomes for both buyers and sellers alike.sbLiftOff is a trusted advisor to founder-led businesses and government contracting companies throughout the U.S.  They provide merger and acquisition advisory and related services focusing on private companies with $10 million to $100 million in revenues and at least $2 million in EBITDA.