EPISODE · Apr 19, 2021 · 11 MIN

Empfehlungsmanagement

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Empfehlungen sind eine sehr wirksame Quelle für neue Kundenbeziehungen. Wenn ein Mensch, den ich schätze, mir etwas empfiehlt, bin ich geneigt dieser Empfehlung zu folgen – das ist klar. Professionelle Vertriebsorganisationen haben deshalb einen Prozess etabliert, um Kundenempfehlungen gezielt zu sammeln. In diesem Beitrag wollen wir die Methoden zum Empfehlungsmanagement, also dem bewussten Herbeiführen und Organisieren von Empfehlungen, besprechen. stephanheinrich.com/podcast

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This episode was published on April 19, 2021.

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