Emphasizing Data Privacy and Security: Insights From Jodi and Justin Daniels

Jodi Daniels is the Founder and CEO of Red Clover Advisors, a boutique data privacy consultancy and one of the few certified Women's Business Enterprises focused solely on privacy. Since its launch, Red Clover Advisors has helped hundreds of companies create privacy programs, achieve GDPR, CCPA, and US privacy law compliance, and establish a secure online data strategy their customers can count on. Jodi is a Certified Informational Privacy Professional (CIPP/US) with over 20 years of experience helping a range of businesses — from solopreneurs to multinational companies — in privacy, marketing, strategy, and finance roles. She has worked with numerous companies throughout her corporate career, including Deloitte, The Home Depot, Cox Enterprises, Bank of America, and many more. Jodi is also a national keynote speaker, a member of the Forbes Business Council, and co-host of the She Said Privacy/He Said Security podcast. Justin Daniels is a cybersecurity subject matter expert and business attorney who helps his clients implement strategies to better manage and recover from data breaches. As outsourced general counsel for Baker Donelson, Justin advises executives on how to successfully navigate cyber business and legal concerns related to operations, M&A, incident response, and more. In 2017, Justin founded and led the inaugural Atlanta Cyber Week, where multiple organizations held events that attracted more than 1,000 attendees. Justin is also a TEDx and keynote speaker and co-host of the She Said Privacy/He Said Security podcast with his wife, Jodi. In this episode… When it comes to data collection, studies show that more than 80% of consumers value privacy. With security breaches and privacy violations becoming increasingly prevalent, how can businesses prioritize these matters to foster customer trust? To start, companies must take inventory of their data to fully understand each component and establish use cases. Another requirement is to create privacy notices, pages, or sections to connect with the consumer and develop their trust. Jodi and Justin Daniels' book Data Reimagined: Building Trust One Byte At a Time teaches businesses how to manage customer data to ensure privacy and security. In today's episode of She Said Privacy/He Said Security, Chad Franzen of Rise25 talks with Jodi and Justin Daniels about prioritizing privacy and security concerns. Together, they discuss how businesses perceive and utilize data, the privacy and security concerns of data collection, and how to develop customer trust through privacy and security measures.