EMPIRE DIARIES CHATS: Event Networking That Doesn’t Suck, Selling Like A Human And All About UX Launch Copywriting | Ep. 58

Text me!So, imagine this...You’ve been in the digital space for years. You’ve built the funnels. You’ve crafted the email sequences. But something’s missing. It’s not just about making more sales. It’s about... connecting with your people.In today’s episode of Empire Secrets, I sit down with my gal pal Laura Kendrick, a UX launch copywriter who agrees with me – we need to bring the humanity back into digital marketing. We laugh, we riff on what it’s like to navigate in-person digital marketing events, and at one point, Laura talks about why she’s been accused of “over-giving” in business—like that’s even a thing.Laura breaks down her VIP days, where clients come in with all sorts of needs: a broken sales funnel, maybe, or just needing clarity. And instead of pushing them through some rigid process, she listens. She adapts. They figure it out together. It’s fluid. It’s human.We both reflect on a shift happening in digital marketing. People are done being numbers in the screenshot of someone’s stripe account touting $100K months. They’re looking for connection. Real connection. And somehow, through all the noise, we’re finding ways to make that happen.We talk about heart, boundaries, and making marketing about more than just sales. Isn’t that what we’re all craving? To be seen. To be heard. To feel like we matter—even in a sales funnel.This is Empire Secrets at its most personal and I hope you’ll love it!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic