Employee Generated Content: 5 Proven Strategies Marketers Need Now - with Heike Young

Feeling burnt out and stuck at a career crossroads, Heike Young channeled her experiences as a working mother and marketer into creating authentic, resonant video content on LinkedIn. The conversation explores the growing demand for employee-generated content (EGC) in a world saturated with AI-driven material, emphasizing authenticity, creativity, and the importance of building trust through human voices. Listeners gain insight into practical strategies for launching impactful EGC programs, the advantages and pitfalls for organizations, and the ongoing evolution of personal and professional branding in today’s digital landscape.Rocio Osuna - https://www.rocioosuna.com/Heike Young - https://heike-young.com/A. Lee Judge https://ALeeJudge.com⏰ Timecodes ⏰0:00 - Heike Young shares her origin story as a LinkedIn video creator and creative outlet1:08 - Rocio Osuna introduces the rise of employee-generated content (EGC) amid the AI surge2:06 - A. Lee Judge discusses authenticity and the human + AI content formula4:02 - Rocio Osuna introduces Heike Young and her unique experience7:22 - Heike Young explains her evolution as a video creator while balancing professional and personal life12:20 - Heike Young on resisting pressure to niche down and following creative urges over algorithm demands18:31 - A. Lee Judge asks about the business impact of content—balancing creativity with measurable results22:28 - Heike Young describes launching Salesforce’s first marketing podcast and lessons learned26:14 - Rocio Osuna asks about best practices and mistakes in employee-generated content programs40:26 - Rocio Osuna and Heike Young discuss what makes webinars memorable and engaging