Employees Aren’t Just Part of the Brand. They Are the Brand.

In this episode we interview Brad Burgess, a seasoned marketing leader with 25 years at IST, where he’s helped scale the company through the power of authentic storytelling and employee advocacy.What you'll learn in this episode:Why employee personal brands can outperform corporate channelsHow to encourage authentic participation without micromanaging contentSimple systems to help employees post regularly and effectivelyHow to measure the ROI of employee-led social media activityThe difference between auto-generated posts and authentic engagementWhy authenticity always outperforms automationHow to coach your team on growing second and third-degree networksTools and tactics to streamline branded content sharing without losing the human touchText us what you think about this episode!