Employer Brand in the Age of LLMs with Duarte Mendonca (Director, Talent Acquisition at PayPal)

Candidates aren't clicking on your carefully curated career site anymore. Instead, they’re asking ChatGPT, Gemini, and Claude what it’s really like to work at your company—and the answers might surprise you.In this episode of Hiring On All Cylinders, host Matt Staney sits down with Duarte Mendonça, Director of Global Talent Systems and Operational Enablement at PayPal, to unpack a massive behavioral shift: the transition from Search Engine Optimization (SEO) to AI Optimization (AIO).Duarte shares startling data on how LLMs source employer data, why third-party sites like Reddit control 40% of the narrative, and how TA leaders can structurally adjust their infrastructure to fight back.