Employer Branding 2026: From EVP to Real Experience

In this episode, we explore insights from The Martec’s Employer Branding Priorities and Practices 2026 report, which highlights a major shift in how companies approach employer branding.Organisations are moving beyond simply defining an Employer Value Proposition (EVP) and focusing on embedding it into the actual employee and candidate experience. We discuss how AI is reshaping the way candidates research employers, why authentic employee-led content is replacing polished corporate messaging, and what the report calls the “activation gap”, the disconnect between brand promise and workplace reality. Tune in to learn how modern employer branding is becoming less about marketing and more about trust, transparency, and lived experience.