Employer Branding for Small Business w/James Ellis

James Ellis Author of Employer Branding for Small Business We are big fans of James and were pleased to have a preview of his new book. Employer Branding for Small Business : Your blueprint to compete for talent against anyone. Available April 4, 2023 on Amazon Incredibly entertaining and always teaching, some snippets of our conversation with James. Social media and employer brand don't mix The #1 skill of an Employer Brand person is the ability to influence. What would Star Wars be without Darth Vader? Tell the whole story of what its like to work at your company.  The truth about your company career pages and why they go stale. Even your offer letter needs to embrace your employer brand Activating your brand and where to start.