Employer Branding | Global Insights: Elevating Hospitality Talent and Culture with Accor Brands

We are here to talk about effective strategies to attract talent to our hotels and the industry as a whole, and, of course, retaining them. Effective Employer Branding – how we effectively sell our companies, brands, and the industry at large to current and future talent – is absolutely crucial. Our podcasts aim to share knowledge, ideas and best practice to ensure we refine our employer branding strategies, promoting hospitality as an aspirational career option. We’ve already spoken to a wide range of industry professionals in this series, each bringing a new perspective to this topic.Today we are lucky to have joining us, Sylwia Masluk, Global Senior Vice President for Talent & Culture for three Accor brands: Sofitel, MGallery, and Emblems. Sylwia took on this role when Accor changed its structure in 2022, with these brands brought into the luxury and lifestyle division, and that has almost created a blank sheet of paper in terms of defining a new culture and employer branding strategy.