Employer Branding Should Also sit With GTM Leaders, not Just Marketing and HR

In this episode, Will Scott, Global Head of Sales at Zendesk, breaks down what sales leadership really means beyond coaching and how self-branding is important in 2025. Will shares how he builds systems that scale performance without burning out his managers. Expect practical insights into scorecards, cadences, deal reviews—and the overlooked impact of leadership clarity.Follow Will on LinkedIn: https://www.linkedin.com/in/wpscott/Learn more about KNOWN: https://willscott.myflodesk.com/knownFree Sales Resources:→ Do you need more pipeline?→ Is your win rate too low?→ Do you need to close bigger deals?I’ve created a load of free resources to help you solve the problems above.Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings permonth, cold email templates, video and voice note scripts and more.Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 andgroup coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.