Employer Branding Show-and-Tell Ep. 2: Recruiting Engineers — Building an Inbound Engine

Ashley Raiteri, the Interim CTO at Instrumentl, joins us for the second episode of BYA's Employer Branding Show-and-Tell. We’re gonna get tactical, covering: - Why employer branding needs to be valued by CTO’s - What the number of job of a CTO is - How to enable your engineers to be content creators - How to build an inbound recruiting engine for engineers - Sponsoring MeetUp’s - Sponsoring engineering bootcamps - Blogs - Social media: LinkedIn and Medium - University recruiting - Apprenticeship program - The jigsaw puzzle test